Oslo municipality needs to develop and implement a new visual profile with the accompanying design hand book. The need arises from the main aim of the new communication strategy; Oslo municipality shall be an open, democratic and unbureaucratic municipality with a lot of trust between inhabitants and the municipality.
A prerequisite for achieving this aim, is uniform, professional and modern communication with inhabitants, own employees and other prioritised target groups. Uniform, professional and modern are guidelines that apply to all communication; written, oral and visual.
The Communication Section at the City Council Manager's office carried out a comprehensive review in autumn/winter 2015/2016 on the communication work in Oslo. The review ended with a report; Communication as a strategic resource — Founding document on the way to a new general communication strategy and a new, total visual profile for Oslo municipality, 2016 — 2018. The report concluded that Oslo municipality appears as very fragmented in visual communication with inhabitants. More than 150 different logos have been identified in the municipality and many agencies operate with their own visual profiles.
Frist
Fristen for mottak av tilbud var 2016-12-22.
Anskaffelsen ble publisert 2016-11-22.
Kunngjøring av konkurranse (2016-11-22) Gjenstand Anskaffelsens omfang
Tittel: Advertising and marketing services
Antall eller omfang:
“The aim of the procurement is to develop a new visual profile and a new digital design hand book for Oslo municipality, so that Oslo municipality appears as...”
Antall eller omfang
The aim of the procurement is to develop a new visual profile and a new digital design hand book for Oslo municipality, so that Oslo municipality appears as uniform, professional and modern in all communication, both internally and externally. This need in Oslo municipality can be seen in two tentative phases.Phase 1: Insight, mapping and anchoring.The first phase of this procurement will be insight, mapping and anchoring, in which systematic work must be carried out with the agencies in the municipality in order to map and anchor the process of defining and creating a new visual profile. Branding and profile development and important key words. The result of the mapping process will be 1 strategy — and the founding document for the establishment of a new digital design hand book.Phase 2: Development of a profile and toolbox; operationalising a new digital design hand book.The new design hand book shall be a general management tool for all agencies in Oslo municipality, and it will include guidelines, templates and tools for uniform, professional and modern visual profiling in the municipality. All the municipality's agencies shall be able to hold call-offs for assistance with using the design hand book with any adaptations.
Vis mer Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester📦
Prosedyre
Prosedyretype: Konkurranse med forhandling
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet
Oppdragsgiver Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Annet
Navn på tildelende myndighet: Oslo kommune c/o Utviklings- og kompetanseetaten [City of Oslo, c/o the Agency for Improvement and Development]
Postadresse: PB 6538 Etterstad
Postnummer: 0606
Poststed: Oslo
Kontakt
E-post: trineiren.samuelsen@uke.oslo.kommune.no📧
Telefon: +47 02180📞