Procurement of an agency for visual profile and a design hand book

Oslo kommune c/o Utviklings- og kompetanseetaten [City of Oslo, c/o the Agency for Improvement and Development]

Oslo municipality needs to develop and implement a new visual profile with the accompanying design hand book. The need arises from the main aim of the new communication strategy; Oslo municipality shall be an open, democratic and unbureaucratic municipality with a lot of trust between inhabitants and the municipality.
A prerequisite for achieving this aim, is uniform, professional and modern communication with inhabitants, own employees and other prioritised target groups. Uniform, professional and modern are guidelines that apply to all communication; written, oral and visual.
The Communication Section at the City Council Manager's office carried out a comprehensive review in autumn/winter 2015/2016 on the communication work in Oslo. The review ended with a report; Communication as a strategic resource — Founding document on the way to a new general communication strategy and a new, total visual profile for Oslo municipality, 2016 — 2018. The report concluded that Oslo municipality appears as very fragmented in visual communication with inhabitants. More than 150 different logos have been identified in the municipality and many agencies operate with their own visual profiles.

Frist

Fristen for mottak av tilbud var 2016-12-22. Anskaffelsen ble publisert 2016-11-22.

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2016-11-22 Kunngjøring av konkurranse
Kunngjøring av konkurranse (2016-11-22)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Antall eller omfang:
The aim of the procurement is to develop a new visual profile and a new digital design hand book for Oslo municipality, so that Oslo municipality appears as uniform, professional and modern in all communication, both internally and externally. This need in Oslo municipality can be seen in two tentative phases.Phase 1: Insight, mapping and anchoring.The first phase of this procurement will be insight, mapping and anchoring, in which systematic work must be carried out with the agencies in the municipality in order to map and anchor the process of defining and creating a new visual profile. Branding and profile development and important key words. The result of the mapping process will be 1 strategy — and the founding document for the establishment of a new digital design hand book.Phase 2: Development of a profile and toolbox; operationalising a new digital design hand book.The new design hand book shall be a general management tool for all agencies in Oslo municipality, and it will include guidelines, templates and tools for uniform, professional and modern visual profiling in the municipality. All the municipality's agencies shall be able to hold call-offs for assistance with using the design hand book with any adaptations.
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Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦

Prosedyre
Prosedyretype: Konkurranse med forhandling
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Annet
Navn på tildelende myndighet: Oslo kommune c/o Utviklings- og kompetanseetaten [City of Oslo, c/o the Agency for Improvement and Development]
Postadresse: PB 6538 Etterstad
Postnummer: 0606
Poststed: Oslo
Kontakt
E-post: trineiren.samuelsen@uke.oslo.kommune.no 📧
Telefon: +47 02180 📞

Referanse
Datoer
Sendt dato: 2016-11-22 📅
Innleveringsfrist: 2016-12-22 📅
Publiseringsdato: 2016-11-24 📅
Identifikatorer
Kunngjøringsnummer: 2016/S 227-414597
OJ-S-utgave: 227
Tilleggsinformasjon
Tenderers can find more information on the current templates via the following links: https://www.oslo.kommune.no/politikk-og-administrasjon/for-leverandorer-til-oslo-kommune/nedlastbare-maler/byvapenet/ https://www.oslo.kommune.no/politikk-og-administrasjon/for-leverandorer-til-oslo-kommune/nedlastbare-maler/bydelslogoer-og-symboler/ https://www.oslo.kommune.no/politikk-og-administrasjon/for-leverandorer-til-oslo-kommune/nedlastbare-maler/etatslogoer-og-symboler/
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Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
Oslo municipality needs to develop and implement a new visual profile with the accompanying design hand book. The need arises from the main aim of the new communication strategy; Oslo municipality shall be an open, democratic and unbureaucratic municipality with a lot of trust between inhabitants and the municipality.
Vis mer
A prerequisite for achieving this aim, is uniform, professional and modern communication with inhabitants, own employees and other prioritised target groups. Uniform, professional and modern are guidelines that apply to all communication; written, oral and visual.
Vis mer
The Communication Section at the City Council Manager's office carried out a comprehensive review in autumn/winter 2015/2016 on the communication work in Oslo. The review ended with a report; Communication as a strategic resource — Founding document on the way to a new general communication strategy and a new, total visual profile for Oslo municipality, 2016 — 2018. The report concluded that Oslo municipality appears as very fragmented in visual communication with inhabitants. More than 150 different logos have been identified in the municipality and many agencies operate with their own visual profiles.
Vis mer
Antall eller omfang:
The aim of the procurement is to develop a new visual profile and a new digital design hand book for Oslo municipality, so that Oslo municipality appears as uniform, professional and modern in all communication, both internally and externally. This need in Oslo municipality can be seen in two tentative phases.
Vis mer
Phase 1: Insight, mapping and anchoring.
The first phase of this procurement will be insight, mapping and anchoring, in which systematic work must be carried out with the agencies in the municipality in order to map and anchor the process of defining and creating a new visual profile. Branding and profile development and important key words. The result of the mapping process will be 1 strategy — and the founding document for the establishment of a new digital design hand book.
Vis mer
Phase 2: Development of a profile and toolbox; operationalising a new digital design hand book.
The new design hand book shall be a general management tool for all agencies in Oslo municipality, and it will include guidelines, templates and tools for uniform, professional and modern visual profiling in the municipality. All the municipality's agencies shall be able to hold call-offs for assistance with using the design hand book with any adaptations.
Vis mer
Utførelsessted
Hovedsted eller utførelsessted: Oslo.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten:
Tenderers shall be a legally established company
— Norwegian companies: Company Registration Certificate.
— Foreign companies: Proof that the company is registered in a trade index or business register as prescribed by the law of the country where the tenderer is established.
Økonomisk og finansiell stilling:
The tenderer must have the financial capacity to carry out the assignment/contract.
Teknisk og faglig kapasitet:
Requirement 1:
Tenderers shall have a very good capacity to delivery and professional capability within branding and profile development, as well as the development of design hand books.
An overview of the tenderer's:
— total manpower + organisation chart.
— A description of the tenderer's technical personnel or technical units the tenderer has at their disposal to fulfil the contract, regardless of whether they belong to the company or not. This is to include an overview of relevant competence categories with the number of resources.
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— The documentation shall be maximum 5 (five) A4 pages.
CVs shall not be included as a part of the documentation requirement.
Requirement 2:
Tenderers shall have very good and relevant experience from equivalent assignments with
the same complexity and similar challenges.
Description of the tenderer's 3-5 most relevant contracts in the last 4 years.
The description must include:
— information on the nature, value, date and name of the public or private recipients,
— the company's role in the project.
— The documentation shall be maximum 5 (five) A4 pages + completion of annex 1 Reference Table, tab references.

Prosedyre
Varighet av rammeavtalen i år: 4
Minste antall kandidater: 3
Største antall kandidater: 5
Objektive utvelgelseskriterier:
The contracting authority will, out of the received requests for participation in the competition, invite the 3-5 tenderers who best fulfil the technical/professional qualification requirements, cf. point 3.3.3 Requirements for the tenderer's technical/professional qualifications, to submit a tender.
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Språk
Andre språk: Norwegian.

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 971 183 675
Annen type oppdragsgiver: Other
Navn på tildelende myndighet: The City Council Manager's office (BLK), Communication Section
Kontakt
Kontaktpunkt: Trine Samuelsen
Adresse til kjøperprofilen: https://kgv.doffin.no/ctm/Supplier/CompanyInformation/Index/3758 🌏
URL for dokumenter: https://kgv.doffin.no/ctm/Supplier/Documents/Folder/149630 🌏

Referanse
Tilleggsinformasjon
Tenderers can find more information on the current templates via the following links:
Kilde: OJS 2016/S 227-414597 (2016-11-22)
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