The aim of the procurement is to enter into a framework agreement with an advertising agency for digital recruitment campaigns for the Norwegian Train Driver Acadamy. The general aim of the campaign is fourfold, in order of priority: 1) Get more qualified applicants for the study 1 March each year. 2) Get more qualified applicants from selected geographical areas. 3) Get more qualified female applicants. 4) Strengthen the Lokførerskolens brand and position in the industry. The procurement ́s estimated value over the entire contract period, including options, is estimated to NOK 3,000,000 excluding VAT. The maximum value of the framework agreement is set at NOK 4,000,000 excluding VAT.
Kunngjøring av konkurranse (2026-03-23) Gjenstand Anskaffelsens omfang
Tittel: Framework agreement for digital recruitment campaigns for the The Norwegian Train Driver Academy
Referansenummer: 2025/296
Kort beskrivelse:
“The aim of the procurement is to enter into a framework agreement with an advertising agency for digital recruitment campaigns for the Norwegian Train...”
Kort beskrivelse
The aim of the procurement is to enter into a framework agreement with an advertising agency for digital recruitment campaigns for the Norwegian Train Driver Acadamy.
The general aim of the campaign is fourfold, in order of priority:
1) Get more qualified applicants for the study 1 March each year.
2) Get more qualified applicants from selected geographical areas.
3) Get more qualified female applicants.
4) Strengthen the Lokførerskolens brand and position in the industry.
The procurement ́s estimated value over the entire contract period, including options, is estimated to NOK 3,000,000 excluding VAT.
The maximum value of the framework agreement is set at NOK 4,000,000 excluding VAT.
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Kontrakttype: Tjenester
Produkter/tjenester: Reklamekampanjetjenester📦
Estimert verdi eksklusive mva: 4 000 000 NOK 💰
Beskrivelse
Beskrivelse av anskaffelsen:
“The aim of the procurement is to enter into a framework agreement with an advertising agency for digital recruitment campaigns for the Norwegian Train...”
Beskrivelse av anskaffelsen
The aim of the procurement is to enter into a framework agreement with an advertising agency for digital recruitment campaigns for the Norwegian Train Driver Acadamy.
The general aim of the campaign is fourfold, in order of priority:
1) Get more qualified applicants for the study 1 March each year.
2) Get more qualified applicants from selected geographical areas.
3) Get more qualified female applicants.
4) Strengthen the Lokførerskolens brand and position in the industry.
The procurement ́s estimated value over the entire contract period, including options, is estimated to NOK 3,000,000 excluding VAT.
The maximum value of the framework agreement is set at NOK 4,000,000 excluding VAT.
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Tilleggsprodukter/-tjenester: Reklame og markedsføringstjenester📦
Tilleggsprodukter/-tjenester: Reklamevirksomhet📦
Tilleggsprodukter/-tjenester: Konsulentvirksomhet i forbindelse med reklame📦
Tilleggsprodukter/-tjenester: Produksjon av reklamefilm📦
Varighet: 2 (YEAR)
Tidsrammen nedenfor er uttrykt i antall år.
Informasjon om opsjoner
Opsjoner ✅
Beskrivelse av opsjoner:
“1 + 1 year.” Tildelingskriterier
Kvalitetskriterium (navn): Quality
Kvalitetskriterium (vekting): 70
Pris ✅
Pris (vekting): 30
Tittel
Identifikasjonsnummer for delkontrakt: LOT-0000
Prosedyre Prosedyretype
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