Advertising agency services - qualification

Flytoget AS

The Airport Express Train (Norwegian: Flytoget) needs a professional and innovative advertising agency partner with the ability to convert Flytoget´s communication strategy to efficient market campaigns.
In the next few years, we will work with creating innovation in several areas that shall be communicated to Norwegian and international customers.
Click here: https://permalink.mercell.com/177990526.aspx

Frist

Fristen for mottak av tilbud var 2022-05-31. Anskaffelsen ble publisert 2022-04-27.

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2022-04-27 Kunngjøring av konkurranse
Kunngjøring av konkurranse (2022-04-27)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Kort beskrivelse:
The Airport Express Train (Norwegian: Flytoget) needs a professional and innovative advertising agency partner with the ability to convert Flytoget´s communication strategy to efficient market campaigns. In the next few years, we will work with creating innovation in several areas that shall be communicated to Norwegian and international customers. Click here: https://permalink.mercell.com/177990526.aspx
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Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS)
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦
Utførelsessted
NUTS-region: Oslo 🏙️

Prosedyre
Prosedyretype: Konkurranse med forhandling
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Forsyningsenhet
Navn på tildelende myndighet: Flytoget AS
Postadresse: Jernbanetorget 1, Banebygget
Postnummer: 0101
Poststed: Oslo
Kontakt
Internettadresse: https://permalink.mercell.com/177990526.aspx 🌏
E-post: age.pedersen@flytoget.no 📧
Telefon: +47 23159000 📞
URL for dokumenter: https://permalink.mercell.com/177990526.aspx 🌏
URL for deltakelse: https://permalink.mercell.com/177990526.aspx 🌏

Referanse
Datoer
Sendt dato: 2022-04-27 📅
Innleveringsfrist: 2022-05-31 📅
Publiseringsdato: 2022-05-02 📅
Startdato: 2022-10-03 📅
Sluttdato: 2028-01-31 📅
Identifikatorer
Kunngjøringsnummer: 2022/S 085-231485
OJ-S-utgave: 85

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
The Airport Express Train (Norwegian: Flytoget) needs a professional and innovative advertising agency partner with the ability to convert Flytoget´s communication strategy to efficient market campaigns.
In the next few years, we will work with creating innovation in several areas that shall be communicated to Norwegian and international customers.
To ensure the Airport Express Train's (Norwegian: Flytoget) ambitions regarding future expansion and good users' experiences, we request a professionally strong and innovative advertising agency partner who is able to promote Flytoget's market communication strategy and provide efficient market campaigns. A new advertising agency will be an essential element in Flytoget by assisting in further differentiation and strengthening the brand, developing distinct and creative advertising, and ensuring tactical market communication.
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We would like a provider that:
- Is strong strategically and that actively uses insight to develop the advertising ideas, and that is an important part in the further development of the brand strategy and marketing plan in close cooperation with the Flytoget's marketing team.
- Is highly creative, have experience in creating distinct and effective advertising and do not give up until the best possible result is achieved.
- Is curious and wants to familiarize oneself very well with Flytoget's situation and marketing plan to achieve a basic understanding of Flytoget, our challenges and opportunities.
- Is proactive and do not limit oneself to briefs, but are equally looking for areas of opportunity and ideas together with Flytoget's marketing team.
- Has a strong professional engagement, which is just as enthusiastic about the small ideas as the big campaigns. Closely follows the launch in its process, is interested in learning and further develops and optimizes campaign elements in the process in collaboration with Flytoget.
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- Has a challenging mentality, is proactive, creative, and curious, with proposals for improvements and new solutions, and that has a good overview of the national and international trends of the various target groups and media.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten: See chapter 6 in the tender documentation.
Økonomisk og finansiell stilling: See chapter 6 in the tender documentation.
Teknisk og faglig kapasitet: See chapter 6 in the tender documentation.

Prosedyre
Rettslig grunnlag: 32014L0025
Minste antall kandidater: 3
Objektive kriterier for å velge det begrensede antallet kandidater:
The selection of the tenderers who will be able to participate in the competition will be made according to the principle best qualified. Among the qualified tenderers, Flytoget will choose the tenderers who are best qualified based on a total implementation ability, based on documentation of the qualification requirements in the tender documentation's chapter 6.3 'Leverandørens tekniske og faglige kvalifikasjoner' [The tenderer´s technical and professional qualifications'].
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Tidspunkt for mottak av tilbud: 12:00
Språk som tilbud eller forespørsler om deltakelse kan sendes inn på: norsk 🗣️
Tilbudets gyldighetsperiode: 3 måneder

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 965694404
Kontakt
Kontaktpunkt: Åge Pedersen
Adresse til kjøperprofilen: http://www.flytoget.no/ 🌏
URL for dokumenter: https://permalink.mercell.com/177990526.aspx 🌏

Utfyllende informasjon
Klageinstans
Navn: Oslo tingrett
Poststed: Oslo
Land: Norge 🇳🇴
Kilde: OJS 2022/S 085-231485 (2022-04-27)
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Region:
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