Media Agency Services

Flytoget AS

The Airport Express Train would like to procure media agency services from 1 November 2021 until the Airport Express Train's concession period expires on 31 January 2028. An extension of the Airport Express Train's concession can lead to an extension for a further one year. The contract involves the procurement of advertisements and arrangement of media procurements, as well as measuring the effectiveness of the procurements.
Click here https://permalink.mercell.com/158539989.aspx.

Frist

Fristen for mottak av tilbud var 2021-07-27. Anskaffelsen ble publisert 2021-06-15.

Leverandører

Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2021-06-15 Kunngjøring av konkurranse
2021-10-20 Kunngjøring om tildeling av kontrakt
Kunngjøring av konkurranse (2021-06-15)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Kort beskrivelse:
The Airport Express Train would like to procure media agency services from 1 November 2021 until the Airport Express Train's concession period expires on 31 January 2028. An extension of the Airport Express Train's concession can lead to an extension for a further one year. The contract involves the procurement of advertisements and arrangement of media procurements, as well as measuring the effectiveness of the procurements. Click here https://permalink.mercell.com/158539989.aspx.
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Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS)
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦
Utførelsessted
NUTS-region: Oslo 🏙️

Prosedyre
Prosedyretype: Konkurranse med forhandling
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Forsyningsenhet
Navn på tildelende myndighet: Flytoget AS
Postadresse: Biskop Gunnerus' gate 14A
Postnummer: 0101
Poststed: Oslo
Kontakt
Internettadresse: https://permalink.mercell.com/158539989.aspx 🌏
E-post: age.pedersen@flytoget.no 📧
Telefon: +47 23159000 📞
URL for dokumenter: https://permalink.mercell.com/158539989.aspx 🌏
URL for deltakelse: https://permalink.mercell.com/158539989.aspx 🌏

Referanse
Datoer
Sendt dato: 2021-06-15 📅
Innleveringsfrist: 2021-07-27 📅
Publiseringsdato: 2021-06-18 📅
Startdato: 2021-11-01 📅
Sluttdato: 2028-01-31 📅
Identifikatorer
Kunngjøringsnummer: 2021/S 117-308976
OJ-S-utgave: 117

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
The Airport Express Train would like to procure media agency services from 1 November 2021 until the Airport Express Train's concession period expires on 31 January 2028. An extension of the Airport Express Train's concession can lead to an extension for a further one year. The contract involves the procurement of advertisements and arrangement of media procurements, as well as measuring the effectiveness of the procurements.
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The Airport Express Train has worked to create the world's easiest journey for more than 20 years. Over the course of this period we have had more than 100 million travellers, and have had up to more than 70 percent of public transport users. The Airport Express Train has become one of Norway's strongest brands, and is Norway's most winning company on the Norwegian customer barometer. This is because we work very hard with all the links in a customer's journey, with service, punctuality, and an unbeatable customer experience being the most important.
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In order to maintain the Airport Express Train's strong brand and position in the market, we would like a strategic, professional, strong, and innovative media agency partner and advisor, that can contribute to lifting the Airport Express Train's brand further in cooperation with the market team and an advertising agency.
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We would like a tenderer that:
— contributes to ensuring the best possible use of the Airport Express Train's marketing budget and achieving the goals that are set in the company's marketing and business plans. This includes a strong media strategy, price and discount negotiations with media, as well as optimisation of the media mix,
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— is strong strategically and that actively uses insight to develop the media strategy, and that is an important part in the further development of the brand strategy and marketing plan in close cooperation with the Airport Express Train's marketing team,
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— develops media plans and carries out minor and major campaigns from planning and procurements to optimisation and training,
— further develops and optimises campaigns in cooperation with the Airport Express Train, and ensures that training is continued for new campaigns,
— has a challenging mentality, is proactive, creative, and curious, with proposals for improvements and new solutions, and that has a good overview of the market development and trends at home and abroad.
Beskrivelse av opsjoner: One further year if the Airport Express Train's concession is extended.

Prosedyre
Rettslig grunnlag: 32014L0025
Tidspunkt for mottak av tilbud: 12:00
Dato for utsendelse av invitasjoner: 2021-08-24 📅
Språk som tilbud eller forespørsler om deltakelse kan sendes inn på: norsk 🗣️
Tilbudets gyldighetsperiode: 3 måneder

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 965694404
Kontakt
Kontaktpunkt: Åge Pedersen
Adresse til kjøperprofilen: http://www.flytoget.no/ 🌏
URL for dokumenter: https://permalink.mercell.com/158539989.aspx 🌏

Utfyllende informasjon
Klageinstans
Navn: Oslo tingrett
Poststed: Oslo
Land: Norge 🇳🇴
Kilde: OJS 2021/S 117-308976 (2021-06-15)
Kunngjøring om tildeling av kontrakt (2021-10-20)
Gjenstand
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt

Prosedyre
Tilbudstype: Ikke aktuelt

Oppdragsgiver
Identitet
Poststed: Oslo

Referanse
Datoer
Sendt dato: 2021-10-20 📅
Publiseringsdato: 2021-10-25 📅
Identifikatorer
Kunngjøringsnummer: 2021/S 207-543085
Refererer til kunngjøring: 2021/S 117-308976
OJ-S-utgave: 207

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
- Contributes to ensuring the best possible use of the Airport Express Train's marketing budget and achieving the goals that are set in the company's marketing and business plans. This includes a strong media strategy, price and discount negotiations with media, as well as optimisation of the media mix.
Vis mer
- Is strong strategically and that actively uses insight to develop the media strategy, and that is an important part in the further development of the brand strategy and marketing plan in close cooperation with the Airport Express Train's marketing team.
Vis mer
- Develops media plans and carries out minor and major campaigns from planning and procurements to optimisation and training.
- Further develops and optimises campaigns in cooperation with the Airport Express Train, and ensures that training is continued for new campaigns.
- Has a challenging mentality, is proactive, creative, and curious, with proposals for improvements and new solutions, and that has a good overview of the market development and trends at home and abroad.
Beskrivelse av opsjoner: Dependent on the concession period of the Airport Express Train

Prosedyre
Tildelingskriterier
Kvalitetskriterium (navn): Quality (system proposal)
Kvalitetskriterium (vekting): 35%
Kvalitetskriterium (navn): Competence
Pris (vekting): 35%

Tildeling av kontrakt
Dato for kontraktinngåelse: 2021-10-11 📅
Navn: Atyp as
Postadresse: Karlstadgata 11
Poststed: Oslo
Postnummer: 0553
Land: Norge 🇳🇴
Telefon: +47 98257607 📞
E-post: haagen@atyp.no 📧
Land: Oslo 🏙️
Informasjon om tilbud
Antall mottatte tilbud: 6
Kilde: OJS 2021/S 207-543085 (2021-10-20)
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