Framework agreement for a media agency

Ruter As

Ruter is looking for a media agency that can easily familiarise itself with the market situation and that can, in an appropriate way, contribute to reaching our goals. Predictability is important for Ruter, and we are looking for a collaboration partner that reflects our values: Open, innovative, interactive, and reliable. It is a prerequisite that tenderers are honest and transparent. The media agency must ensure good flow and efficient processes for planning and implementing campaigns, and have good cooperation with the advertising agency. The agency must focus on campaign optimisation during the campaign period, as well as systematically highlighting things to learn from. It is important that the agency has secure routines and predictability in its finances and process. The agency must deliver within good lead times, give Ruter priority, and negotiate well on our behalf.
The objective of this call for tenders is to find a partner who can execute this on behalf of Ruter.

Frist

Fristen for mottak av tilbud var 2021-08-30. Anskaffelsen ble publisert 2021-07-29.

Leverandører

Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2021-07-29 Kunngjøring av konkurranse
2023-01-06 Kunngjøring om tildeling av kontrakt
Kunngjøring av konkurranse (2021-07-29)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Referansenummer: 21/02235
Kort beskrivelse:
Ruter is looking for a media agency that can easily familiarise itself with the market situation and that can, in an appropriate way, contribute to reaching our goals. Predictability is important for Ruter, and we are looking for a collaboration partner that reflects our values: Open, innovative, interactive, and reliable. It is a prerequisite that tenderers are honest and transparent. The media agency must ensure good flow and efficient processes for planning and implementing campaigns, and have good cooperation with the advertising agency. The agency must focus on campaign optimisation during the campaign period, as well as systematically highlighting things to learn from. It is important that the agency has secure routines and predictability in its finances and process. The agency must deliver within good lead times, give Ruter priority, and negotiate well on our behalf. The objective of this call for tenders is to find a partner who can execute this on behalf of Ruter.
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Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦
Tilleggs-CPV: Markedsføringstjenester 📦
Utførelsessted
NUTS-region: Oslo 🏙️

Prosedyre
Prosedyretype: Konkurranse med forhandling
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Forsyningsenhet
Navn på tildelende myndighet: Ruter As
Postadresse: Dronningens gate 40, Postboks 1030 Sentrum
Postnummer: 0104
Poststed: Oslo
Kontakt
Internettadresse: http://www.ruter.no 🌏
E-post: benny.rytter-johansen@ruter.no 📧
Telefon: +47 95963754 📞
URL for dokumenter: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=306227&B=RUTER 🌏
URL for deltakelse: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=306227&B=RUTER 🌏

Referanse
Datoer
Sendt dato: 2021-07-29 📅
Innleveringsfrist: 2021-08-30 📅
Publiseringsdato: 2021-08-03 📅
Startdato: 2022-01-05 📅
Sluttdato: 2024-01-04 📅
Identifikatorer
Kunngjøringsnummer: 2021/S 148-395369
OJ-S-utgave: 148

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
Ruter is looking for a media agency that can easily familiarise itself with the market situation and that can, in an appropriate way, contribute to reaching our goals. Predictability is important for Ruter, and we are looking for a collaboration partner that reflects our values: Open, innovative, interactive, and reliable. It is a prerequisite that tenderers are honest and transparent. The media agency must ensure good flow and efficient processes for planning and implementing campaigns, and have good cooperation with the advertising agency. The agency must focus on campaign optimisation during the campaign period, as well as systematically highlighting things to learn from. It is important that the agency has secure routines and predictability in its finances and process. The agency must deliver within good lead times, give Ruter priority, and negotiate well on our behalf.
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The objective of this call for tenders is to find a partner who can execute this on behalf of Ruter.
Estimert totalverdi: 156 000 000 NOK 💰
Kort beskrivelse:
The amount of assignments can vary throughout the year and from year to year. In 2019, Ruter's media budget was approx. NOK 25 million. In addition there will be the value of Ruter's own areas, such as placards on means of transport (wall/window panels), panels on the back of buses and at Jernbanetoget, Nationaltheatret and Lilletrøm Stations.
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Typical campaigns that Ruter has had over the course of one year are:
• Traffic growth campaigns
• Profile campaigns
• Campaigns for ticket and travel products (e.g., new app for ticket and travel searches)
• Route change campaigns
• Campaigns for preventing those who do not have tickets
• Price change campaigns
The goals and focus areas will naturally vary from year to year and will affect the number, scope, and themes of the campaigns and communication initiatives.
Estimert verdi eksklusive mva: 156 000 000 NOK 💰
Beskrivelse av fornyelser:
The contracting authority can unilaterally extend the contract entirely or partially for up to 4 (four) further years.
Utførelsessted
Hovedsted eller utførelsessted: Oslo

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten:
Tenderers must have their tax payments to the tax authorities in order.
Tenderers must be a legally established company.
Tenderers must present a tax certificate for tax and VAT from the tax authorities. The certificate must not be older than 6 months, from the tender deadline.
Company Registration Certificate, not older than 6 months from the tender deadline.
Økonomisk og finansiell stilling:
Tenderers must have sufficient economic and financial capacity to fulfil the contract.
Minste nivå(er) av standarder:
The contracting authority will carry out a credit rating of Norwegian tenderers in order to check that the requirement has been met.
For foreign tenderers, the requirement is to be verified by submitting a credit assessment based on the most recent known accounting figures.
Teknisk og faglig kapasitet:
Tenderers must accept and adhere to the Fiscal Rules for Ruter's suppliers.
Tenderers must have sufficient experience and competence that is relevant for the assignment.
Tenderers must have a good and well-functioning environmental management system.
Minste nivå(er) av standarder:
Tenderers must confirm that they will accept and comply with the Fiscal Rules for Ruter's suppliers.
List of 4 customers that the tenderer believes are relevant for Ruter's size and/or need. Describe which areas the agency has provided services for. This is to be done in a table, which must not exceed one page. The examples cannot be more than 2 years old, and were preferably dealt with by one or more persons from the offered team.
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Attach a valid certificate for the environment, such as ISO 14001, Eco-Lighthouse, or equivalent. Or describe the agency's environmental policy and routines that document that the company is consciously working to lower their impact on the environment. Maximum 2 pages.
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Prosedyre
Rettslig grunnlag: 32014L0025
Tidspunkt for mottak av tilbud: 12:00
Språk som tilbud eller forespørsler om deltakelse kan sendes inn på: norsk 🗣️
Tilbudets gyldighetsperiode: 2022-01-31 📅

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 991 609 407
Kontakt
Kontaktpunkt: Benny Rytter-Johansen
Adresse til kjøperprofilen: https://eu.eu-supply.com/ctm/Company/CompanyInformation/Index/285272 🌏
URL for dokumenter: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=306227&B=RUTER 🌏

Utfyllende informasjon
Klageinstans
Navn: Oslo tingrett
Postadresse: C.J.Hambros plass 4
Poststed: Oslo
Postnummer: 015
Land: Norge 🇳🇴
Telefon: +47 22035200 📞
E-post: oslo.tingrett@domstol.no 📧
Kilde: OJS 2021/S 148-395369 (2021-07-29)
Kunngjøring om tildeling av kontrakt (2023-01-06)
Gjenstand
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt

Prosedyre
Tilbudstype: Ikke aktuelt

Referanse
Datoer
Sendt dato: 2023-01-06 📅
Publiseringsdato: 2023-01-11 📅
Identifikatorer
Kunngjøringsnummer: 2023/S 008-017878
Refererer til kunngjøring: 2021/S 148-395369
OJ-S-utgave: 8

Tildeling av kontrakt
Dato for kontraktinngåelse: 2021-12-20 📅
Navn: RED dentsu X
Nasjonalt registreringsnummer: 976 568 133
Postadresse: Kristian Augusts gate 23
Poststed: Oslo
Postnummer: 0164
Land: Norge 🇳🇴
Telefon: +47 40853000 📞
E-post: christian.espeseth@redmedia.no 📧
Land: Oslo og Viken 🏙️
Internettadresse: www.reddentsux.no 🌏
Informasjon om tilbud
Antall mottatte tilbud: 8
Kilde: OJS 2023/S 008-017878 (2023-01-06)
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