Communication Services and Media Purchase

Oslo kommune v/Klimaetaten

The procurement will give Klimaetaten [the Agency for Climate] the support the agency needs in order to perform the communication assignment to change behaviour in the most effective way. The procurement will give top competence where the Agency for Climate itself does not have the competence or sufficient resources during the period when the relevant assignment is to be solved. The aim is to get a service that contributes to implementing accurate communication measures to achieve behavioural changes in the population and the business community.
So that the communication measures will have the best possible effect the Agency for Climate is dependent on strategic media planning and media purchase so that we can streamline and optimise the channels and surfaces that reach the relevant groups in the population and the business community.
See the documents in the tender documentation for further information and details.

Frist

Fristen for mottak av tilbud var 2021-06-23. Anskaffelsen ble publisert 2021-05-15.

Leverandører

Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2021-05-15 Kunngjøring av konkurranse
2021-10-11 Kunngjøring om tildeling av kontrakt
Kunngjøring av konkurranse (2021-05-15)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Referansenummer: 21-118
Kort beskrivelse:
The procurement will give Klimaetaten [the Agency for Climate] the support the agency needs in order to perform the communication assignment to change behaviour in the most effective way. The procurement will give top competence where the Agency for Climate itself does not have the competence or sufficient resources during the period when the relevant assignment is to be solved. The aim is to get a service that contributes to implementing accurate communication measures to achieve behavioural changes in the population and the business community. So that the communication measures will have the best possible effect the Agency for Climate is dependent on strategic media planning and media purchase so that we can streamline and optimise the channels and surfaces that reach the relevant groups in the population and the business community. See the documents in the tender documentation for further information and details.
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Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦
Tilleggs-CPV: Designtjenester for nettsider (World wide web) 📦
Reklame og markedsføringstjenester 📦
Utførelsessted
NUTS-region: Oslo 🏙️

Prosedyre
Prosedyretype: Åpen anbudskonkurranse
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Regional eller lokal myndighet
Navn på tildelende myndighet: Oslo kommune v/Klimaetaten
Postadresse: Olav Vs gate 4
Postnummer: 0161
Poststed: Oslo
Kontakt
Internettadresse: https://www.oslo.kommune.no/etater-foretak-og-ombud/klimaetaten/ 🌏
E-post: gry.andersen@kli.oslo.kommune.no 📧
URL for dokumenter: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=300814&B=OSLO 🌏
URL for deltakelse: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=300814&B=OSLO 🌏

Referanse
Datoer
Sendt dato: 2021-05-15 📅
Innleveringsfrist: 2021-06-23 📅
Publiseringsdato: 2021-05-20 📅
Identifikatorer
Kunngjøringsnummer: 2021/S 097-252175
OJ-S-utgave: 97

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
The procurement will give Klimaetaten [the Agency for Climate] the support the agency needs in order to perform the communication assignment to change behaviour in the most effective way. The procurement will give top competence where the Agency for Climate itself does not have the competence or sufficient resources during the period when the relevant assignment is to be solved. The aim is to get a service that contributes to implementing accurate communication measures to achieve behavioural changes in the population and the business community.
Vis mer
So that the communication measures will have the best possible effect the Agency for Climate is dependent on strategic media planning and media purchase so that we can streamline and optimise the channels and surfaces that reach the relevant groups in the population and the business community.
Vis mer
See the documents in the tender documentation for further information and details.
Estimert totalverdi: 37 000 000 NOK 💰
Tittel på delkontrakt: Communication Services
Delkontraktnummer: 1
Kort beskrivelse:
The Agency for Climate will contribute to achieving the goals in the Climate Strategy. The strategy was adopted by the town council and will contribute to reducing greenhouse gas emissions and that Oslo becomes a climate-robust town that better tolerates the climates changes. In order to achieve these goals, even more of us living in Oslo must make climate-friendly choices. Good information to both the population and business community about what, how and why is important.
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The Agency for Climate uses a broad spectrum of channels and communication measures to reach out defined target groups. It is important that the communication is well received and that it helps to create behavioural change.
Estimert verdi eksklusive mva: 24 000 000 NOK 💰
Varighet: 24 måneder
Beskrivelse av fornyelser:
The framework agreement period is 2 years with an option for an extension for a further 1 + 1 year.
Tittel på delkontrakt: Media Purchase
Delkontraktnummer: 2
Kort beskrivelse:
For some of our communication efforts and particularly for marketing of the subsidy schemes, we need to purchase media surfaces. This applies both to digital and physical advertising. In 2020, the people of Oslo invested over NOK 260 000 000 in different climate measures thanks to support from the grand schemes in the Climate and Energy Fund. The marketing must contribute to as many as possible in the target group becoming familiar with the schemes and that they can seek grants. It is also a goal that those who visit klimatilskudd.no and of course that as many people as possible submit applications for grants.
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Estimert verdi eksklusive mva: 13 000 000 NOK 💰
Utførelsessted
Hovedsted eller utførelsessted: Oslo.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten: Tenderers must be a legally established company. See the tender documentation.
Økonomisk og finansiell stilling:
Tenderers must have met their obligations with regard to the payment of tax and employer contributions. Tenderers must have sufficient economic and financial strength to be able to fulfil the contract. See the tender documentation.
Teknisk og faglig kapasitet:
The tenderer must have experience from similar assignments, demonstrating that they can fulfil the contract.
The tenderer must have sufficient implementation ability demonstrating that the contract can be fulfilled.
See the tender documentation.

Prosedyre
Rettslig grunnlag: 32014L0024
Antall deltakere som skal vurderes: 4
Tidspunkt for mottak av tilbud: 12:00
Språk som tilbud eller forespørsler om deltakelse kan sendes inn på: norsk 🗣️
Tilbudets gyldighetsperiode: 2021-09-22 📅
Dato for åpning av tilbud: 2021-06-23 📅
Tidspunkt for åpning av tilbud: 12:00
Sted: Oslo

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 876 819 902
Kontakt
Kontaktpunkt: Gry Andersen
Adresse til kjøperprofilen: https://eu.eu-supply.com/ctm/Company/CompanyInformation/Index/347279 🌏
URL for dokumenter: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=300814&B=OSLO 🌏

Utfyllende informasjon
Klageinstans
Navn: Oslo tingrett
Poststed: Oslo
Land: Norge 🇳🇴
Kilde: OJS 2021/S 097-252175 (2021-05-15)
Kunngjøring om tildeling av kontrakt (2021-10-11)
Gjenstand
Anskaffelsens omfang
Totalverdi for anskaffelsen: 37 000 000 NOK 💰
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt

Prosedyre
Tilbudstype: Ikke aktuelt

Referanse
Datoer
Sendt dato: 2021-10-11 📅
Publiseringsdato: 2021-10-15 📅
Identifikatorer
Kunngjøringsnummer: 2021/S 201-526318
Refererer til kunngjøring: 2021/S 097-252175
OJ-S-utgave: 201
Tilleggsinformasjon
The agreement is divided into two lots: 1. Communication services; here, a parallel framework agreement has been entered into with 3 providers. The total contract area for lot 1 is estimated to between NOK 15 to 24 million, excluding VAT. 2. Media Purchase. A framework agreement is signed with one tenderer for this lot. The total contract area for lot 2 is estimated to between NOK 8 to 13 million, excluding VAT.
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Gjenstand
Anskaffelsens omfang
Tittel på delkontrakt: Communication services
Media purchase
Kort beskrivelse:
For some of our communication efforts and particularly for marketing of the subsidy schemes, we need to purchase media surfaces. This applies both to digital and physical advertising. In 2020, the people of Oslo invested over NOK 260 million in different climate measures thanks to support from the grand schemes in the Climate and Energy Fund. The marketing must contribute to as many as possible in the target group becoming familiar with the schemes and that they can seek grants. It is also a goal that those who visit klimatilskudd.no and of course that as many people as possible submit applications for grants.
Vis mer
Utførelsessted
Hovedsted eller utførelsessted: Oslo

Prosedyre
Tildelingskriterier
Kvalitetskriterium (navn): Competence
Kvalitetskriterium (vekting): 30
Kvalitetskriterium (navn): Assignment comprehension
Pris (vekting): 40

Tildeling av kontrakt
Dato for kontraktinngåelse: 2021-09-20 📅
Navn: Dinamo AS
Nasjonalt registreringsnummer: 976965043
Postadresse: Storgata 2
Poststed: Oslo
Postnummer: 0155
Land: Norge 🇳🇴
Telefon: +47 91667830 📞
E-post: ht@dinamo.no 📧
Land: Oslo 🏙️
Internettadresse: http://www.dinamo.no 🌏
Totalverdi for anskaffelsen: 24 000 000 NOK 💰
Navn: HyperRedink
Nasjonalt registreringsnummer: 994973754
Postadresse: Karvesvingen 1
Postnummer: 0579
Telefon: +47 90187031 📞
E-post: ingunn.solli@hyperredink.no 📧
Internettadresse: http://hyperredink.no 🌏
Navn: Manus AS
Nasjonalt registreringsnummer: 921192339
Postadresse: Akersgata 55
Postnummer: 0180
Telefon: +47 95520354 📞
E-post: marianne.solheim@manus.no 📧
Internettadresse: http://www.manus.no 🌏
Dato for kontraktinngåelse: 2021-09-14 📅
Navn: Mediabrands
Nasjonalt registreringsnummer: 861869962
Postadresse: Postboks 1714 Vika
Postnummer: 0121
Telefon: +47 91765086 📞
E-post: nina.thorvaldsen@ium.no 📧
Totalverdi for anskaffelsen: 13 000 000 NOK 💰
Informasjon om tilbud
Antall mottatte tilbud: 14

Referanse
Tilleggsinformasjon
The agreement is divided into two lots:
1. Communication services; here, a parallel framework agreement has been entered into with 3 providers. The total contract area for lot 1 is estimated to between NOK 15 to 24 million, excluding VAT.
2. Media Purchase. A framework agreement is signed with one tenderer for this lot. The total contract area for lot 2 is estimated to between NOK 8 to 13 million, excluding VAT.
Kilde: OJS 2021/S 201-526318 (2021-10-11)
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Leverandører:
Dinamo AS HyperRedink Manus AS Mediabrands
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