Advertising agency services - prequalification

Flytoget AS

In order to ensure Flytoget's (Oslo Airport Express Train) ambitions regarding future expansion and good users' experiences, we request a professionally strong and innovative advertising agency partner who is able to promote Flytoget's market communication strategy and provide efficient market campaigns. The new advertising agency shall contribute to further differentiation and strengthening of the branded goods, as well as ensuring tactical market communication.
This stage of the competition includes the prequalification of tenderers. Flytoget will select minimum three qualified tenderers, provided that a sufficient number of qualified tenderers is available. The selected tenderers will be invited to submit a case proposal where a creative concept shall be presented in the form of idea descriptions and drafts. This will be followed by a tender competition with negotiations.
Click here: https://permalink.mercell.com/96947297.aspx

Frist

Fristen for mottak av tilbud var 2019-01-18. Anskaffelsen ble publisert 2018-12-19.

Leverandører

Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2018-12-19 Kunngjøring av konkurranse
2019-04-01 Kunngjøring om tildeling av kontrakt
Kunngjøring av konkurranse (2018-12-19)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Referansenummer: 18/161
Kort beskrivelse:
In order to ensure Flytoget's (Oslo Airport Express Train) ambitions regarding future expansion and good users' experiences, we request a professionally strong and innovative advertising agency partner who is able to promote Flytoget's market communication strategy and provide efficient market campaigns. The new advertising agency shall contribute to further differentiation and strengthening of the branded goods, as well as ensuring tactical market communication. This stage of the competition includes the prequalification of tenderers. Flytoget will select minimum three qualified tenderers, provided that a sufficient number of qualified tenderers is available. The selected tenderers will be invited to submit a case proposal where a creative concept shall be presented in the form of idea descriptions and drafts. This will be followed by a tender competition with negotiations. Click here: https://permalink.mercell.com/96947297.aspx
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Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS)
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦
Tilleggs-CPV: Reklamevirksomhet 📦
Utførelsessted
NUTS-region: Oslo 🏙️

Prosedyre
Prosedyretype: Konkurranse med forhandling
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Forsyningsenhet
Navn på tildelende myndighet: Flytoget AS
Postadresse: Biskop Gunnerus' Gate 14A
Postnummer: 0101
Poststed: Oslo
Kontakt
Internettadresse: https://permalink.mercell.com/96947297.aspx 🌏
E-post: age.pedersen@flytoget.no 📧
URL for dokumenter: https://permalink.mercell.com/96947297.aspx 🌏
URL for deltakelse: https://permalink.mercell.com/96947297.aspx 🌏

Referanse
Datoer
Sendt dato: 2018-12-19 📅
Innleveringsfrist: 2019-01-18 📅
Publiseringsdato: 2018-12-21 📅
Identifikatorer
Kunngjøringsnummer: 2018/S 246-566719
OJ-S-utgave: 246

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
In order to ensure Flytoget's (Oslo Airport Express Train) ambitions regarding future expansion and good users' experiences, we request a professionally strong and innovative advertising agency partner who is able to promote Flytoget's market communication strategy and provide efficient market campaigns. The new advertising agency shall contribute to further differentiation and strengthening of the branded goods, as well as ensuring tactical market communication.
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This stage of the competition includes the prequalification of tenderers. Flytoget will select minimum three qualified tenderers, provided that a sufficient number of qualified tenderers is available. The selected tenderers will be invited to submit a case proposal where a creative concept shall be presented in the form of idea descriptions and drafts. This will be followed by a tender competition with negotiations.
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Flytoget needs an advertising agency that must contribute to:
— Strategic consultancy related to branded goods and market communication.
— Provide good and creative ideas, design, figurative language and text that strengthen Flytoget's brand in accordance with the approved branded goods strategy.
— Create distinct and efficient advertising services,
— Create campaign concepts for news, offers as well as development of Flytoget’s services to various target group,
— Create unique and relevant contents for use in connection with digital communication, including One-on-One communication,
— Promote the Flytoget's visual brand profile in all communication.
Varighet: 12 måneder
Beskrivelse av fornyelser:
The contract period is 1 year. Option for extension for 1 year at a time, for up to three years (1+1+1+1).

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten: See the tender documentation.

Prosedyre
Rettslig grunnlag: 32014L0025
Forventet antall kandidater: 3
Objektive kriterier for å velge det begrensede antallet kandidater:
Flytoget will select minimum 3 qualified tenderers, provided that a sufficient number of qualified tenderers is available. The selected tenderers will be invited to submit a case proposal where a creative concept shall be presented in the form of idea descriptions and drafts. The selection of qualified tenderers shall be in accordance with the qualification requirements in the tender documentation.
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Tidspunkt for mottak av tilbud: 12:00
Språk som tilbud eller forespørsler om deltakelse kan sendes inn på: norsk 🗣️
Tilbudets gyldighetsperiode: 3 måneder

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 965694404
Kontakt
Kontaktpunkt: Åge Pedersen
Adresse til kjøperprofilen: http://www.flytoget.no/ 🌏
URL for dokumenter: https://permalink.mercell.com/96947297.aspx 🌏

Utfyllende informasjon
Klageinstans
Navn: Kofa
Poststed: Oslo
Land: Norge 🇳🇴
Kilde: OJS 2018/S 246-566719 (2018-12-19)
Kunngjøring om tildeling av kontrakt (2019-04-01)
Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
In order to ensure Flytoget's (Oslo Airport Express Train) ambitions regarding future expansion and good users' experiences, we requested a professionally strong and innovative advertising agency partner who is able to promote Flytoget's market communication strategy and provide efficient market campaigns. The new advertising agency shall contribute to further differentiation and strengthening of the branded goods, as well as ensuring tactical market communication.
Vis mer
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt

Prosedyre
Tilbudstype: Ikke aktuelt

Oppdragsgiver
Identitet
Postadresse: Biskop Gunnerus' gate 14A
Kontakt
Internettadresse: https://permalink.mercell.com/103174377.aspx 🌏

Referanse
Datoer
Sendt dato: 2019-04-01 📅
Publiseringsdato: 2019-04-04 📅
Identifikatorer
Kunngjøringsnummer: 2019/S 067-158355
Refererer til kunngjøring: 2018/S 246-566719
OJ-S-utgave: 67

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
— strategic consultancy related to branded goods and market communication,
— provide good and creative ideas, design, figurative language and text that strengthen Flytoget's brand in accordance with the approved branded goods strategy,
— create distinct and efficient advertising services,
— create campaign concepts for news, offers as well as development of Flytoget's services to various target group,
— create unique and relevant contents for use in connection with digital communication, including One-on-One communication,
— promote the Flytoget's visual brand profile in all communication.
Beskrivelse av opsjoner: 3 years, 1 year at a time.

Prosedyre
Tildelingskriterier
Kvalitetskriterium (navn): Case-response
Kvalitetskriterium (vekting): 80 %
Kostnadskriterium (navn): Hourly rates for the offered resources
Kostnadskriterium (vekting): 20 %

Tildeling av kontrakt
Dato for kontraktinngåelse: 2019-03-27 📅
Navn: Anorak AS
Poststed: Oslo
Land: Norge 🇳🇴
Oslo 🏙️
Informasjon om tilbud
Antall mottatte tilbud: 3

Utfyllende informasjon
Klageinstans
Navn: Flytoget AS
Postadresse: Biskop Gunnerus gt. 14 Postboks 19, Sentrum
Postnummer: 0101
E-post: age.pedersen@flytoget.no 📧
Kilde: OJS 2019/S 067-158355 (2019-04-01)
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