Framework agreement for media placement

Enova SF

Enova wants to enter into framework agreement with one media agency to cover Enova's needs within strategic media planning and media service procurements. The current media market provides new possibilities for to-the-point communication and segmentation. Enova wants to increase the efficiency and optimise media service procurements and create more clarified synergies between own channels and paid channels. In order to achieve this goal, Enova requires strategic media planning services, knowledge of development and efficient use of the media, negotiations and consultancy services thereof. The service provider shall provide these services and at the same time contribute to the development of Enova as a buyer of media services. The service provider must also give advice on how an organisation as Enova shall use relevant media channels. The annual scope of media purchase is estimated to approx. 10 000 000 — 15 000 000 NOK, including VAT. This is only an estimate and it is not to be seen as the expected media procurements each year in the contract period.

Frist

Fristen for mottak av tilbud var 2017-09-18. Anskaffelsen ble publisert 2017-08-15.

Leverandører

Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2017-08-15 Kunngjøring av konkurranse
2018-01-18 Kunngjøring om tildeling av kontrakt
Kunngjøring av konkurranse (2017-08-15)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Referansenummer: SID 17/5014
Kort beskrivelse:
Enova wants to enter into framework agreement with one media agency to cover Enova's needs within strategic media planning and media service procurements. The current media market provides new possibilities for to-the-point communication and segmentation. Enova wants to increase the efficiency and optimise media service procurements and create more clarified synergies between own channels and paid channels. In order to achieve this goal, Enova requires strategic media planning services, knowledge of development and efficient use of the media, negotiations and consultancy services thereof. The service provider shall provide these services and at the same time contribute to the development of Enova as a buyer of media services. The service provider must also give advice on how an organisation as Enova shall use relevant media channels. The annual scope of media purchase is estimated to approx. 10 000 000 — 15 000 000 NOK, including VAT. This is only an estimate and it is not to be seen as the expected media procurements each year in the contract period.
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Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦
Utførelsessted
NUTS-region: Norge 🏙️

Prosedyre
Prosedyretype: Konkurranse med forhandling
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Annet
Navn på tildelende myndighet: Enova SF
Postadresse: Prof. Brochsgt. 2
Postnummer: 7030
Poststed: Trondheim
Kontakt
Internettadresse: https://www.enova.no/ 🌏
E-post: bjorn.hakon.aunoien@enova.no 📧
Telefon: +47 93205218 📞
URL for dokumenter: https://kgv.doffin.no/ctm/Supplier/Documents/Folder/156468 🌏

Referanse
Datoer
Sendt dato: 2017-08-15 📅
Innleveringsfrist: 2017-09-18 📅
Publiseringsdato: 2017-08-17 📅
Identifikatorer
Kunngjøringsnummer: 2017/S 156-324625
OJ-S-utgave: 156

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
The contract includes the following services which shall be provided in accordance with the customer's orders:
— Strategic consultancy services related to media investments/procurements.
— Peak competence in new digital possibilities as well as efficient use therof.
— Consultancy services and recommendations through media planning.
— Negotiations, orders and placement of advertising material.
— Follow-up, controls and systematic impact measurements.
— Reports, training and optimising.
Total communication is decisive for Enova fulfilling its targets and achieving results, and close co-operation is expected with the advertising agencies, PR agencies, etc. (separate framework agreements) regarding communication services so that assignment is carried out in an efficient and appropriate way. See the tender documentation, part 2 Annex 1 for further information on the contract's extent and content.
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Varighet: 24 måneder
Beskrivelse av fornyelser:
A framework agreement shall be signed with one tenderer for the assignment. The duration of the framework agreement period is two years. The Contracting authority shall have the option to prolong the framework agreement for a further 1+1 years, a total of 4 years.
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Prosedyre
Minste antall kandidater: 3
Største antall kandidater: 5
Objektive kriterier for å velge det begrensede antallet kandidater:
If more than 5 service providers are complying with the minimum qualification requirements, the contracting authority will rank the service providers through their responses to the tender documentation part 1, point 9.6; ‘Technical and professional qualifications’.
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Tidspunkt for mottak av tilbud: 13:00
Dato for utsendelse av invitasjoner: 2017-09-25 📅
Språk som tilbud eller forespørsler om deltakelse kan sendes inn på: norsk 🗣️
Tilbudets gyldighetsperiode: 2018-01-26 📅

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 983 609 155
Annen type oppdragsgiver: government company — administrator of the Energy Fund [Energifondet]
Kontakt
Kontaktpunkt: Bjørn H. Aunøien
Adresse til kjøperprofilen: https://kgv.doffin.no/ctm/Company/CompanyInformation/Index/2980 🌏
URL for dokumenter: https://kgv.doffin.no/ctm/Supplier/Documents/Folder/156468 🌏

Utfyllende informasjon
Klageinstans
Navn: Enova SF
Postadresse: Postboks 5700 Torgarden
Poststed: Trondheim
Postnummer: 7437
Land: Norge 🇳🇴
Kilde: OJS 2017/S 156-324625 (2017-08-15)
Kunngjøring om tildeling av kontrakt (2018-01-18)
Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
Enova wants to enter into framework agreement with one media agency to cover Enova's needs within strategic media planning and media service procurements. The current media market provides new possibilities for to-the-point communication and segmentation. Enova wants to increase the efficiency and optimise media service procurements and create more clarified synergies between own channels and paid channels. In order to achieve this goal, Enova requires strategic media planning services, knowledge of development and efficient use of the media, negotiations and consultancy services thereof. The service provider shall provide these services and at the same time contribute to the development of Enova as a buyer of media services. The service provider must also give advice on how an organisation as Enova shall use relevant media channels. The annual scope of media purchase is estimated to approx. NOK 10 000 000 — 15 000 000, including VAT. This is only an estimate and it is not to be seen as the expected media procurements each year in the contract period.
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Totalverdi for anskaffelsen: 3 200 000 NOK 💰
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt

Prosedyre
Tilbudstype: Ikke aktuelt

Referanse
Datoer
Sendt dato: 2018-01-18 📅
Publiseringsdato: 2018-01-19 📅
Identifikatorer
Kunngjøringsnummer: 2018/S 013-027685
Refererer til kunngjøring: 2017/S 156-324625
OJ-S-utgave: 13

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
— strategic consultancy services related to media investments/procurements,
— peak competence in new digital possibilities as well as efficient use thereof,
— consultancy services and recommendations through media planning,
— negotiations, orders and placement of advertising material,
— follow-up, controls and systematic impact measurements,
— reports, training and optimising.
Total communication is decisive for Enova fulfilling its targets and achieving results, and close co-operation is expected with the advertising agencies, PR agencies, etc. (separate framework agreements) regarding communication services so that assignment is carried out in an efficient and appropriate way. See the tender documentation, Part 2 Annex 1 for further information on the contract's extent and content.
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Prosedyre
Tildelingskriterier
Kvalitetskriterium (navn): Implementation ability
Kvalitetskriterium (vekting): 75
Kostnadskriterium: Total costs
Vekting av kostnad: 25

Tildeling av kontrakt
Dato for kontraktinngåelse: 2017-11-24 📅

Oppdragsgiver
Identitet
Annen type oppdragsgiver: Government company — administrator of the Energy Fund [Energifondet]
Kilde: OJS 2018/S 013-027685 (2018-01-18)
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