Ruter has a large span in its need for advertising agency services. Considerable experience, capacity and flexibility is required to staff a large and varying need. Some of our most important assignments are: How can we increase the quota that pays for journeys without affecting the brand negatively? How do we continue to increase the quota who buy tickets on mobiles instead of travel cards? How do we get more people to choose public transport instead of their car? How do we give good information on route changes? How do we get those who have moved to the area to know their route options?
Ruter would like full-service agency that handles both digital and analogue channels, makes general campaign concepts and optimises per channel. Potential cooperation partners shall have experience within branding, communication concepts and advertising campaigns in all channels (such as campaign based web solutions, social media, outdoor, print, last link, event, material for stands etc.).
Frist
Fristen for mottak av tilbud var 2017-05-30.
Anskaffelsen ble publisert 2017-05-05.
Leverandører
Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:
Kunngjøring av konkurranse (2017-05-05) Gjenstand Anskaffelsens omfang
Tittel: Advertising campaign services
Referansenummer: 2017/249
Kort beskrivelse:
“Ruter has a large span in its need for advertising agency services. Considerable experience, capacity and flexibility is required to staff a large and...”
Kort beskrivelse
Ruter has a large span in its need for advertising agency services. Considerable experience, capacity and flexibility is required to staff a large and varying need. Some of our most important assignments are: How can we increase the quota that pays for journeys without affecting the brand negatively? How do we continue to increase the quota who buy tickets on mobiles instead of travel cards? How do we get more people to choose public transport instead of their car? How do we give good information on route changes? How do we get those who have moved to the area to know their route options?
Vis mer Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklamekampanjetjenester📦
Tilleggs-CPV: Reklame og markedsføringstjenester📦 Utførelsessted
NUTS-region: no01 🏙️
Prosedyre
Prosedyretype: Konkurranse med forhandling
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet
Kunngjøring om tildeling av kontrakt (2017-10-17) Gjenstand Anskaffelsens omfang
Totalverdi for anskaffelsen: 40 000 000 NOK 💰
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt
Prosedyre
Tilbudstype: Ikke aktuelt
Tildelingskriterier
Laveste pris