Framework agreement for a media agency

Statens vegvesen (The Norwegian Public Roads Administration)

The Norwegian Public Roads Administration uses campaigns as 1 of many measures i.a. in order to improve traffic safety in Norway. With this agreement, the Contracting Authority want to enter into framework agreements with 1 media agency primarily for consulting and distribution of the traffic safety campaigns during the agreement period. The following assignment may be included in the procurement: Reserve space on all channels that are relevant for the campaign budget, the material and the target group. Consulting to secure satisfactory coverage, relevance and frequency — Ensure that the assessments behind the recommendations are based on objective measurements of viewers, readers, users and radio listeners — Inform and update the Contracting Authority on trends and changes in the media market — Testing and evaluation of communications initiatives/campaigns.

Frist

Fristen for mottak av tilbud var 2016-08-15. Anskaffelsen ble publisert 2016-06-21.

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2016-06-21 Kunngjøring av konkurranse
Kunngjøring av konkurranse (2016-06-21)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Antall eller omfang:
The contract period is for 2 years with an option for 1+1 year, i.e. a length of up to 4 years.
Totalverdi for anskaffelsen: 100 000 000 💰
Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦

Prosedyre
Prosedyretype: Begrenset anbudskonkurranse
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Departement eller annen nasjonal eller føderal myndighet
Navn på tildelende myndighet: Statens Vegvesen (The Norwegian Public Roads Administration)
Postadresse: Postboks 8142 Dep
Postnummer: 0033
Poststed: Oslo
Kontakt
E-post: bjor.gronnevet@vegvesen.no 📧
Telefon: +47 02030 📞

Referanse
Datoer
Sendt dato: 2016-06-21 📅
Innleveringsfrist: 2016-08-15 📅
Publiseringsdato: 2016-06-25 📅
Identifikatorer
Kunngjøringsnummer: 2016/S 121-217919
OJ-S-utgave: 121

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
The Norwegian Public Roads Administration uses campaigns as 1 of many measures i.a. in order to improve traffic safety in Norway. With this agreement, the Contracting Authority want to enter into framework agreements with 1 media agency primarily for consulting and distribution of the traffic safety campaigns during the agreement period. The following assignment may be included in the procurement: Reserve space on all channels that are relevant for the campaign budget, the material and the target group. Consulting to secure satisfactory coverage, relevance and frequency — Ensure that the assessments behind the recommendations are based on objective measurements of viewers, readers, users and radio listeners — Inform and update the Contracting Authority on trends and changes in the media market — Testing and evaluation of communications initiatives/campaigns.
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Antall mulige forlengelser: 2
Tidsramme for senere kontrakter: 24 måneder
Varighet: 24 måneder
Referansenummer: 16/39614
Utførelsessted
Hovedsted eller utførelsessted: Oslo.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten:
HSE self-declaration:
The company shall meet the requirements of Norwegian legislation with regard to health, safety and the environment.
Økonomisk og finansiell stilling:
Annual financial statements for the last 3 fiscal years which includes the Director's report, income statement, balance sheet, notes and auditor's report;
And;
Credit evaluation/rating, not older than 6 months, and which is based on the last known accounting figures. The rating shall be carried out by an officially certified credit rating institution.
The contracting authority reserves the right to obtain a credit rating of tenderers from the company Experian, if this is deemed necessary to provide further details/supplement the received information.
Minste nivå(er) av standarder:
Suppliers shall have sufficient financial capacity to fulfil the contract, amongst other things the following will be taken into consideration:
— The company must be credit worthy;
— The company must have positive equity.
Teknisk og faglig kapasitet:
Tenderers shall have experience from assignments of a relevant nature, extent and degree of difficulty in comparable markets with Norway. Tenderers shall describe and document distribution and marketing of major behaviour/attitude campaigns, primarily of a non-commercial character, preferably not older than from 2013.
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In addition documentation shall be enclosed with the tender from up to 3 relevant executed campaigns.
Documentation from the executed campaigns shall be enclosed with the tender. The documentation shall include the following information:
— Brief information on and description of the assignment;
— Date;
— Contracting authority;
— What communication assignments and measures have been implemented;
— How the campaigns/measures were evaluated and the effect of the campaigns;
— Size of the assignment in NOK;
— Contact person at the contracting authority with a telephone No and e-mail address. The contact persons can be contacted if needed.
Selection of the tenderers in point B2.5. The tenderer's documentation of this qualification criteria shall enable the contracting authority to rank the tenderer. Emphasis in the selection will be put on the number of relevant assignments (as described in the 1
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Minste nivå(er) av standarder: Tenderers shall have experience from equivalent deliveries.

Prosedyre
Varighet av rammeavtalen i år: 4
Forventet antall kandidater: 5
Objektive utvelgelseskriterier:
Experience from relevant deliveries 50 %-60 %;
Capacity and ability to fulfil the contract 40 %-50 %;
Financial capacity — The score achieved in a credit rating will be decisive if several tenderers achieve an equal assessment in the above selection criteria.
Språk
Andre språk: Norwegian.

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 971032081
Kontakt
Kontaktpunkt: Bjor Grønnevet
Adresse til kjøperprofilen: http://eu.eu-supply.com/ctm/Supplier/CompanyInformation/Index/249176 🌏
URL for deltakelse: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=166012&B=VEGVESEN 🌏
URL for dokumenter: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=166012&B=VEGVESEN 🌏

Referanse
Identifikatorer
Referansenummer tildelt av oppdragsgiver: 16/39614
Kilde: OJS 2016/S 121-217919 (2016-06-21)
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