Advertising agency services for lottery games for Norsk Tipping

Norsk Tipping AS

Norsk Tipping intend to enter into a framework agreement for advertising agency services for the following lottery games: Lotto, VikingLotto, Joker, Extra and Eurojackpot, with an option for other and future lottery games.
The procurement shall result in 1 agency contract and the agency shall carry out agreed assignments within the following areas:
— Strategic consultancy services for brand building in particular and marketing in general.
— Develop concepts, campaigns, profile marketing and design in accordance with approved plans and budgets for use in both paid and own media.
— Ideas for content production and optimization that supports the brands beyond paid media, with the aim of achieving interest and involvement amongst customers and good coverage in merited media.
— Ad hoc-assignments for the production of elements for both print and digital media.
— Ideas for events/activities that support the different brands.
— Development of final link material, for physical commerce and digital media on the internet and mobiles.
— Other services that will naturally be a part of this framework agreement.
Option: Norsk Tipping shall have option to engage the selected service provider for advertising agency services related to new game concepts and other natural accompanying services that presently are not a part of Norsk Tipping's product portfolio.
All documents for this procurement are written in Norwegian and shall be replied in Norwegian.

Frist

Fristen for mottak av tilbud var 2015-03-16. Anskaffelsen ble publisert 2015-02-09.

Leverandører

Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:

• McCann AS

Hvem?

• Norsk Tipping AS

Hva?

Hvor?

• Norge

Anskaffelseshistorikk

Dato	Dokument
2015-02-09	Kunngjøring av konkurranse
2015-07-13	Kunngjøring om tildeling av kontrakt

Kunngjøring av konkurranse (2015-02-09)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Antall eller omfang:

The procurement is estimated to be between NOK 50-150 000 000 over a 4 year period. This is an estimate only, and is not to be considered as binding on the contracting authority.50 000 000150 000 000

Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS)
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦

Prosedyre
Prosedyretype: Åpen anbudskonkurranse
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Nasjonalt eller føderalt byrå/kontor
Navn på tildelende myndighet: Norsk Tipping AS
Postadresse: Postboks 4414 Bedriftssenteret
Postnummer: 2325
Poststed: Hamar
Kontakt
Internettadresse: http://www.norsk-tipping.no 🌏
E-post: nt-0140-14@norsk-tipping.no 📧
Telefon: +47 62514000 📞

Referanse
Datoer
Sendt dato: 2015-02-09 📅
Innleveringsfrist: 2015-03-16 📅
Publiseringsdato: 2015-02-12 📅
Identifikatorer
Kunngjøringsnummer: 2015/S 030-051195
OJ-S-utgave: 30
Tilleggsinformasjon

Conflict of interests: Emphasis is put on the fact that the service provider cannot have a contractual relationship/cooperation with customers who are aiming to provide services in the Norwegian lottery market without authority in Norwegian lottery law, or who are involved in activities with other service providers who can create a conflict of interest or prevent the service provider fulfilling the contract with Norsk TIpping. This point will be in the qualification requirements item 3.3 The service provider's economic and financial capacity.

Gjenstand
Anskaffelsens omfang
Estimert verdi eksklusive mva: 50 000 000 💰
150 000 000 💰
Kort beskrivelse:

The procurement shall result in 1 agency contract and the agency shall carry out agreed assignments within the following areas:

— Strategic consultancy services for brand building in particular and marketing in general.

— Develop concepts, campaigns, profile marketing and design in accordance with approved plans and budgets for use in both paid and own media.

— Ideas for content production and optimization that supports the brands beyond paid media, with the aim of achieving interest and involvement amongst customers and good coverage in merited media.

— Ad hoc-assignments for the production of elements for both print and digital media.

— Ideas for events/activities that support the different brands.

— Development of final link material, for physical commerce and digital media on the internet and mobiles.

— Other services that will naturally be a part of this framework agreement.

Option: Norsk Tipping shall have option to engage the selected service provider for advertising agency services related to new game concepts and other natural accompanying services that presently are not a part of Norsk Tipping's product portfolio.

All documents for this procurement are written in Norwegian and shall be replied in Norwegian.

Antall eller omfang:

The procurement is estimated to be between NOK 50-150 000 000 over a 4 year period. This is an estimate only, and is not to be considered as binding on the contracting authority.

Beskrivelse av opsjoner:

Option for other and future lottery games and other future services that naturally accompany this contract.

Referansenummer: NT-0140
Utførelsessted
Hovedsted eller utførelsessted: Hamar, Norway.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten: See the qualification documentation.
Økonomisk og finansiell stilling: See the qualification documentation.
Teknisk og faglig kapasitet: See the qualification documentation.
Kontraktutførelse
Innskudd og garantier som kreves: See the qualification documentation.
Hovedfinansieringsvilkår og betalingsordninger og/eller henvisning til relevante bestemmelser som regulerer dem: See the qualification documentation.
Juridisk form som skal antas av gruppen av økonomiske operatører som kontrakten skal tildeles til: See the qualification documentation.

Prosedyre
Varighet av rammeavtalen i år: 4
Tilbudets gyldighetsperiode: 2015-08-31 📅
Dato for åpning av tilbud: 2015-03-16 📅
Språk
Andre språk: Norwegian.

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 925836613
Kontakt
Kontaktpunkt: Erik Johannesen
Adresse til kjøperprofilen: https://kgv.doffin.no/ctm/Supplier/CompanyInformation/Index/1096 🌏
URL for dokumenter: https://kgv.doffin.no/ctm/Supplier/Documents/Folder/126914 🌏

Referanse
Datoer
Startdato: 2015-08-03 📅
Sluttdato: 2019-07-31 📅
Identifikatorer
Referansenummer tildelt av oppdragsgiver: NT-0140
Tilleggsinformasjon

Conflict of interests:

Emphasis is put on the fact that the service provider cannot have a contractual relationship/cooperation with customers who are aiming to provide services in the Norwegian lottery market without authority in Norwegian lottery law, or who are involved in activities with other service providers who can create a conflict of interest or prevent the service provider fulfilling the contract with Norsk TIpping. This point will be in the qualification requirements item 3.3 The service provider's economic and financial capacity.

Kilde: OJS 2015/S 030-051195 (2015-02-09)

Kunngjøring om tildeling av kontrakt (2015-07-13)
Gjenstand
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt

Prosedyre
Tilbudstype: Ikke aktuelt

Referanse
Datoer
Sendt dato: 2015-07-13 📅
Publiseringsdato: 2015-07-18 📅
Identifikatorer
Kunngjøringsnummer: 2015/S 137-253723
Refererer til kunngjøring: 2015/S 30-051195
OJ-S-utgave: 137

Prosedyre
Tildelingskriterier
Kriterium: 1. Price (20)
2. Reference assignment (25)
3. Case (20)
4. Service model (15)
5. Competence (20)

Tildeling av kontrakt
Dato for kontraktinngåelse: 2015-07-01 📅
Navn: McCann AS
Postadresse: Sandakerveien 24c
Poststed: Oslo
Land: Norge 🇳🇴
Informasjon om tilbud
Antall mottatte tilbud: 6
Kilde: OJS 2015/S 137-253723 (2015-07-13)

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