Advertising agency services for FLAX

Norsk Tipping AS

Norsk Tipping, henceforth referred to as the Contracting Authority, intends to enter into a framework agreement regarding procurement of advertising services for the game FLAX.
FLAX is a portfolio of scratch lottery ticket games with various price and prize structure. The main emphasis of the existing Flax portfolio comprises lottery tickets for sale at the Contracting Authority's agents, while a selection of digital lottery tickets are for sale through the Contracting Authority's own digital channels. Flax is an impulse product and continuous presence in the last link is vital.
The procurement shall result in an agreement with an agency and the agency shall carry out all agreed upon assignments for one or several of the following assignments:
1. Advertising and market communication for the various Flax games, including:
— Assignments in connection with strategic works related to the branded goods.
— Develop concepts, campaigns, brand image marketing and design in accordance with decided plans and budgets.
— Commercials, from idea to finished production.
— Develop channel adapted communication systems for specific target groups.
— Assignments in accordance with requirements, with graphical services in connection with lottery ticket design.
2. Communication/content concepts directed towards customers, including:
— Develop communication concepts in a POEM perspective. All of the Contracting Authority's marketing activities shall be optimised in relation to paid, own/owned media where the purpose is to achieve interest and engagement among the customers and good coverage in relevant media.
Assignments that are given to the advertising agency shall be implemented in accordance with the framework agreement.
Moreover, the Contracting Authority shall have option to engage the selected provider for advertising agency services related to new game concepts and other natural accompanying services that presently are not a part of the Contracting Authority's product portfolio.

Frist

Fristen for mottak av tilbud var 2014-09-01. Anskaffelsen ble publisert 2014-06-20.

Leverandører

Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2014-06-20 Kunngjøring av konkurranse
2014-10-22 Kunngjøring om tildeling av kontrakt
Kunngjøring av konkurranse (2014-06-20)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Antall eller omfang:
Empirically the procurement of advertising agency services including agency fee and productions have a value between 7 000 000 and 20 000 000 NOK during a four year period. This is an estimate only, and is not to be considered as binding for the contracting authority. No guarantee is given for purchases or minimum volumes during the agreement period.The tender documents are in Norwegian, only.7 000 00020 000 000
Vis mer
Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦

Prosedyre
Prosedyretype: Åpen anbudskonkurranse
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Nasjonalt eller føderalt byrå/kontor
Navn på tildelende myndighet: Norsk Tipping AS
Postadresse: Postboks 4414 Bedriftssenteret
Postnummer: 2325
Poststed: Hamar
Kontakt
Internettadresse: http://www.norsk-tipping.no 🌏
E-post: nt-0130-14@norsk-tipping.no 📧
Telefon: +47 62514000 📞
Faks: +47 62527152 📠

Referanse
Datoer
Sendt dato: 2014-06-20 📅
Innleveringsfrist: 2014-09-01 📅
Publiseringsdato: 2014-06-25 📅
Identifikatorer
Kunngjøringsnummer: 2014/S 119-212753
OJ-S-utgave: 119
Tilleggsinformasjon
The service provider shall provide competence and sufficient documentation within: — Project management. — Last link communication. — Mass communication in all channels. — Strategic communication consultancy services. — Design(actual lottery ticket design). — Concept and idea development, design, implementation and measuring of activities in digital channels – in a POEM perspective.
Vis mer

Gjenstand
Anskaffelsens omfang
Estimert verdi eksklusive mva: 7 000 000 💰
20 000 000 💰
Kort beskrivelse:
Norsk Tipping, henceforth referred to as the Contracting Authority, intends to enter into a framework agreement regarding procurement of advertising services for the game FLAX.
FLAX is a portfolio of scratch lottery ticket games with various price and prize structure. The main emphasis of the existing Flax portfolio comprises lottery tickets for sale at the Contracting Authority's agents, while a selection of digital lottery tickets are for sale through the Contracting Authority's own digital channels. Flax is an impulse product and continuous presence in the last link is vital.
Vis mer
The procurement shall result in an agreement with an agency and the agency shall carry out all agreed upon assignments for one or several of the following assignments:
1. Advertising and market communication for the various Flax games, including:
— Assignments in connection with strategic works related to the branded goods.
— Develop concepts, campaigns, brand image marketing and design in accordance with decided plans and budgets.
— Commercials, from idea to finished production.
— Develop channel adapted communication systems for specific target groups.
— Assignments in accordance with requirements, with graphical services in connection with lottery ticket design.
2. Communication/content concepts directed towards customers, including:
— Develop communication concepts in a POEM perspective. All of the Contracting Authority's marketing activities shall be optimised in relation to paid, own/owned media where the purpose is to achieve interest and engagement among the customers and good coverage in relevant media.
Vis mer
Assignments that are given to the advertising agency shall be implemented in accordance with the framework agreement.
Moreover, the Contracting Authority shall have option to engage the selected provider for advertising agency services related to new game concepts and other natural accompanying services that presently are not a part of the Contracting Authority's product portfolio.
Vis mer
Antall eller omfang:
Empirically the procurement of advertising agency services including agency fee and productions have a value between 7 000 000 and 20 000 000 NOK during a four year period. This is an estimate only, and is not to be considered as binding for the contracting authority. No guarantee is given for purchases or minimum volumes during the agreement period.
Vis mer
The tender documents are in Norwegian, only.
Referansenummer: NT-0130-14.
Utførelsessted
Hovedsted eller utførelsessted: Hamar, Norway.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten: See the tender documents.
Økonomisk og finansiell stilling: See the tender documents.
Minste nivå(er) av standarder: See the tender documents.
Teknisk og faglig kapasitet: See the tender documents.
Kontraktutførelse
Innskudd og garantier som kreves: See the tender documents.
Hovedfinansieringsvilkår og betalingsordninger og/eller henvisning til relevante bestemmelser som regulerer dem: See the tender documents.
Juridisk form som skal antas av gruppen av økonomiske operatører som kontrakten skal tildeles til: See the tender documents.

Prosedyre
Varighet av rammeavtalen i år: 4
Tilbudets gyldighetsperiode: 003 måneder
Dato for åpning av tilbud: 2014-09-01 📅
Tildelingskriterier
Kriterium: 1. Quality – Competence - Case (50)
2. Price (25)
3. General requirements – option (15)
4. Case presentation (10)
Språk
Andre språk: Norwegian

Oppdragsgiver
Identitet
Nasjonalt registreringsnummer: 925836613
Kontakt
Kontaktpunkt: Erik Johannesen
Adresse til kjøperprofilen: https://kgv.doffin.no/ctm/Supplier/CompanyInformation/Index/1096 🌏
URL for dokumenter: https://kgv.doffin.no/ctm/Supplier/Documents/Folder/118767 🌏

Referanse
Datoer
Startdato: 2015-01-01 📅
Sluttdato: 2018-12-31 📅
Identifikatorer
Referansenummer tildelt av oppdragsgiver: NT-0130-14.
Tilleggsinformasjon
The service provider shall provide competence and sufficient documentation within:
— Project management.
— Last link communication.
— Mass communication in all channels.
— Strategic communication consultancy services.
— Design(actual lottery ticket design).
— Concept and idea development, design, implementation and measuring of activities in digital channels – in a POEM perspective.
Kilde: OJS 2014/S 119-212753 (2014-06-20)
Kunngjøring om tildeling av kontrakt (2014-10-22)
Gjenstand
Anskaffelsens omfang
Totalverdi for anskaffelsen: 20 000 000 💰
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt

Prosedyre
Tilbudstype: Ikke aktuelt

Oppdragsgiver
Identitet
Postadresse: Postboks 4414, Bedriftssenteret

Referanse
Datoer
Sendt dato: 2014-10-22 📅
Publiseringsdato: 2014-10-24 📅
Identifikatorer
Kunngjøringsnummer: 2014/S 205-363834
Refererer til kunngjøring: 2014/S 119-212753
OJ-S-utgave: 205

Prosedyre
Tildelingskriterier
Kriterium: 3. General requirements — option (15)

Tildeling av kontrakt
Dato for kontraktinngåelse: 2014-09-29 📅
Navn: Try as
Postadresse: Øvre Slottsgate 8
Poststed: Oslo
Postnummer: 0130
Land: Norge 🇳🇴
Informasjon om tilbud
Antall mottatte tilbud: 13
Kilde: OJS 2014/S 205-363834 (2014-10-22)
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