Framework agreement, media consultancy, planning, negotiations, communications related to campaigns

Statens vegvesen Vegdirektoratet

The Norwegian Public Roads Administration, henceforth referred to as the Awarding Authority, uses campaigns as one of many measures to improve the road safety in Norway. In connection with this, the Awarding Authority wishes to enter into a framework agreement with a media agency for distribution of campaigns during the agreement period. The following assignments are included in the contract:
- Reserve space for advertisements in all channels relevant for the campaign message, the materials and the target group.
- Consultancy services in order to ensure sufficient media cover and frequency.
- Ensure that the Awarding Authority's resources are used most efficiently.
- Ensure that the appraisals behind the recommendations are based on objective viewer, reader, user and listener ratings.
- The tenderer shall offer qualitative and quantitative surveys in connection with development and appraisal of campaign materials.
- All campaigns shall be assessed in order to substantiate effects, attention and message comprehension, as well as create an experience base for future campaigns. The tenderer must offer such analysis service.
- Close cooperation with the Awarding Authority's advertising agency.
The Awarding Authority wishes to enter into an agreement with one service provider. The agreement is a framework agreement and the contract period is 2 years with option for 1 year + 1 year prolongation.
The estimated annual contract value is 10 000 000 - 15 000 000 NOK, including VAT.
The Awarding Authority does not guarantee any certain volume or amount and purchase obligations do not exist. Campaigns for seatbelts speed and interaction motorist-cyclist in 2013 is scheduled but not yet decided.
NOTE: To register your interest in this notice and obtain any additional information please visit the Doffin Web Site at http://www.doffin.no/Search/Search_Switch.aspx?ID=284176

Frist

Fristen for mottak av tilbud var 2013-04-05. Anskaffelsen ble publisert 2013-02-21.

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2013-02-21 Kunngjøring av konkurranse
Kunngjøring av konkurranse (2013-02-21)
Gjenstand
Anskaffelsens omfang
Tittel: Advertising and marketing services
Antall eller omfang: The estimated annual contract value is from 10 000 000 and 15 000 000 NOK.
Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦

Prosedyre
Prosedyretype: Åpen anbudskonkurranse
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Departement eller annen nasjonal eller føderal myndighet
Navn på tildelende myndighet: Statens vegvesen Vegdirektoratet
Postadresse: Brynsengfaret 6A, Postboks 8142 Dep
Postnummer: 0033
Poststed: Oslo
Kontakt
Internettadresse: http://www.vegvesen.no 🌏
E-post: nils.lysebo@vegvesen.no 📧
Telefon: +47 02030 📞

Referanse
Datoer
Sendt dato: 2013-02-21 📅
Innleveringsfrist: 2013-04-05 📅
Publiseringsdato: 2013-02-26 📅
Identifikatorer
Kunngjøringsnummer: 2013/S 040-064564
OJ-S-utgave: 40
Tilleggsinformasjon
(NT Ref:284239)

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:
The Norwegian Public Roads Administration, henceforth referred to as the Awarding Authority, uses campaigns as one of many measures to improve the road safety in Norway. In connection with this, the Awarding Authority wishes to enter into a framework agreement with a media agency for distribution of campaigns during the agreement period. The following assignments are included in the contract:
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- Reserve space for advertisements in all channels relevant for the campaign message, the materials and the target group.
- Consultancy services in order to ensure sufficient media cover and frequency.
- Ensure that the Awarding Authority's resources are used most efficiently.
- Ensure that the appraisals behind the recommendations are based on objective viewer, reader, user and listener ratings.
- The tenderer shall offer qualitative and quantitative surveys in connection with development and appraisal of campaign materials.
- All campaigns shall be assessed in order to substantiate effects, attention and message comprehension, as well as create an experience base for future campaigns. The tenderer must offer such analysis service.
- Close cooperation with the Awarding Authority's advertising agency.
The Awarding Authority wishes to enter into an agreement with one service provider. The agreement is a framework agreement and the contract period is 2 years with option for 1 year + 1 year prolongation.
The estimated annual contract value is 10 000 000 - 15 000 000 NOK, including VAT.
The Awarding Authority does not guarantee any certain volume or amount and purchase obligations do not exist. Campaigns for seatbelts speed and interaction motorist-cyclist in 2013 is scheduled but not yet decided.
NOTE: To register your interest in this notice and obtain any additional information please visit the Doffin Web Site at http://www.doffin.no/Search/Search_Switch.aspx?ID=284176
Beskrivelse av opsjoner:
The agreement is a framework agreement and the contract period is 2 years with option for 1 year + 1 year prolongation.
Referansenummer: 2013003509.
Utførelsessted
Hovedsted eller utførelsessted: See the tender documents.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten:
(1) Value added tax certificate (National requirement).
(2) Company tax certificate (National requirement).
(3) Self-declaration in compliance with Appendix 2 (HSE) of the Norwegian procurement regulations (National requirement).
Økonomisk og finansiell stilling:
(1) Other documentation required (please state below).
Annual accounts for the previous 3 years, including the board's report, profit and loss accounting, balance sheet, notes and auditor's reports.
The Awarding Authority will obtain a credit appraisal of the tenderer through the credit rating agency Experian. This appraisal is a part of the assessment of the tenderer's financial and economic position.
Minste nivå(er) av standarder: The tenderer shall substantiate sufficient economic and financial position.
Teknisk og faglig kapasitet:
(1) Other documentation required (please state below).
The tenderer shall describe how sufficient capacity for the requested services included in the framework agreement shall be ensured. A manpower plan for this assignment shall be presented. The plan shall show own employees and sub-providers, if any. The manpower plan shall include job categories.
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Minste nivå(er) av standarder:
The tenderer shall have sufficient capacity and implementation ability in accordance with the defined content in the framework agreement.
Kontraktutførelse
Hovedfinansieringsvilkår og betalingsordninger og/eller henvisning til relevante bestemmelser som regulerer dem: Se konkurransegrunnlaget.
Personalets navn og faglige kvalifikasjoner ✅

Prosedyre
Varighet av rammeavtalen i år: 4
Språk
Andre språk: Norwegian

Oppdragsgiver
Kontakt
Kontaktpunkt: Nils Fredrik Lysebo
Internettadresse: www.vegvesen.no 🌏
Adresse til kjøperprofilen: http://www.doffin.no//search/Search_AuthProfile.aspx?ID=AA0250 🌏

Referanse
Identifikatorer
Referansenummer tildelt av oppdragsgiver: 2013003509.
Kilde: OJS 2013/S 040-064564 (2013-02-21)
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