Framework agreement, media consultancy, planning, negotiations, communications related to campaigns

Statens vegvesen Vegdirektoratet

The Norwegian Public Roads Administration, henceforth referred to as the Awarding Authority, uses campaigns as one of many measures to improve the road safety in Norway. In connection with this, the Awarding Authority wishes to enter into a framework agreement with a media agency for distribution of campaigns during the agreement period. The following assignments are included in the contract:
- Reserve space for advertisements in all channels relevant for the campaign message, the materials and the target group.
- Consultancy services in order to ensure sufficient media cover and frequency.
- Ensure that the Awarding Authority's resources are used most efficiently.
- Ensure that the appraisals behind the recommendations are based on objective viewer, reader, user and listener ratings.
- The tenderer shall offer qualitative and quantitative surveys in connection with development and appraisal of campaign materials.
- All campaigns shall be assessed in order to substantiate effects, attention and message comprehension, as well as create an experience base for future campaigns. The tenderer must offer such analysis service.
- Close cooperation with the Awarding Authority's advertising agency.
The Awarding Authority wishes to enter into an agreement with one service provider. The agreement is a framework agreement and the contract period is 2 years with option for 1 year + 1 year prolongation.
The estimated annual contract value is 10 000 000 - 15 000 000 NOK, including VAT.
The Awarding Authority does not guarantee any certain volume or amount and purchase obligations do not exist. Campaigns for seatbelts speed and interaction motorist-cyclist in 2013 is scheduled but not yet decided.
NOTE: To register your interest in this notice and obtain any additional information please visit the Doffin Web Site at http://www.doffin.no/Search/Search_Switch.aspx?ID=284176

Frist
Fristen for mottak av tilbud var 2013-04-05. Anskaffelsen ble publisert 2013-02-21.

Hvem?

• • Statens vegvesen Vegdirektoratet

Hva?

• • Reklamevirksomhet › Konsulentvirksomhet i forbindelse med reklame
• • Reklamevirksomhet › Forvaltning av reklamevirksomhet
• • Reklamevirksomhet › Reklamekampanjetjenester
• • Reklame og markedsføringstjenester › Markedsføringstjenester