Working out a marketing plan with option for implementation

Finansportalen.no

Finansportalen.no would like to procure a plan and an option for implementation of traffic increasing marketing from up to four service providers.
There are two aims:
1) Plan document.
Working out a plan for how Finansportalen, given the current strategy and financial limits, can triple the traffic for a manageable future. The plan ought to have a time horizon of three years.
Finansportalen will pay 62 500 NOK including VAT for the marketing plan included in this tender.
The completed plan shall be submitted by 7.9.2011.
In addition to the medium long horizon, the plan shall also include a short term marketing campaign which ought to start at the beginning of October 2011 and which will be implemented this year. This campaign can cost up to 2 150 000 NOK including VAT.
2) Option for implementation
The completed plan shall include an option for Finansportalen for the service provider, on behalf of Finansportalen, working out and implementing the short term campaign described in paragraph 1). Finansportalen shall be able to take up this option 16.9.2011 at the latest. Finansportalen are obviously free to also not take up the option and procure the implementation in another way.
The option shall only be worked out by the winner(s) of the competition. These will receive 62,500 NOK each for working out the plan and an option as mentioned in points 1) and 2) here.
The short term campaign in autumn 2011 can cost up to 2 150 000 NOK including VAT. The option ought – as far as it is relevant – to include:
a) how the campaign is planned to be fitted into a general strategy;
b) which target groups one will try to influence;
c) how these target groups will be influenced;
d) how any campaign material shall contribute to this;
e) how any campaign material shall be designed;
f) who shall design any campaign material;
g) what any campaign material will cost;
h) which media shall be used;
i) a detailed media plan, with formats, number of placements/exposures and dates;
j) a detailed and binding budget for the procurement of media placements.
A binding price shall be given for the option. Sub supplier’s net prices shall be used in the option. All discounts/return commissions etc. from any sub suppliers shall go to Finansportalen in their entirety. The service provider shall be compensated directly by Finansportalen.
NOTE: To register your interest in this notice and obtain any additional information please visit the Doffin Web Site at http://www.doffin.no/Search/Search_Switch.aspx?ID=233250.

Frist

Fristen for mottak av tilbud var 2011-08-01. Anskaffelsen ble publisert 2011-06-16.

Hvem?

• Finansportalen.no

Hva?

Hvor?

• Norge

Anskaffelseshistorikk

Dato	Dokument
2011-06-16	Kunngjøring av konkurranse

Kunngjøring av konkurranse (2011-06-16)
Gjenstand
Anskaffelsens omfang
Tittel: advertising and marketing services
Antall eller omfang: 50 0001 720 000
Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklame og markedsføringstjenester 📦

Prosedyre
Prosedyretype: Åpen anbudskonkurranse
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Departement eller annen nasjonal eller føderal myndighet
Postadresse: Rolf Wickstrøms vei 15, Postboks 4594, Nydalen
Postnummer: 0404
Poststed: Oslo
Kontakt
Internettadresse: http://finansportalen.no 🌏
E-post: jon.erland.madsen@finansportalen.no 📧
Telefon: +47 93061316 📞

Referanse
Datoer
Sendt dato: 2011-06-16 📅
Innleveringsfrist: 2011-08-01 📅
Publiseringsdato: 2011-06-18 📅
Identifikatorer
Kunngjøringsnummer: 2011/S 116-192076
OJ-S-utgave: 116
Tilleggsinformasjon
(NT Ref:233289).

Gjenstand
Anskaffelsens omfang
Kort beskrivelse:

Finansportalen.no would like to procure a plan and an option for implementation of traffic increasing marketing from up to four service providers.

There are two aims:

1) Plan document.

Working out a plan for how Finansportalen, given the current strategy and financial limits, can triple the traffic for a manageable future. The plan ought to have a time horizon of three years.

Finansportalen will pay 62 500 NOK including VAT for the marketing plan included in this tender.

The completed plan shall be submitted by 7.9.2011.

In addition to the medium long horizon, the plan shall also include a short term marketing campaign which ought to start at the beginning of October 2011 and which will be implemented this year. This campaign can cost up to 2 150 000 NOK including VAT.

2) Option for implementation

The completed plan shall include an option for Finansportalen for the service provider, on behalf of Finansportalen, working out and implementing the short term campaign described in paragraph 1). Finansportalen shall be able to take up this option 16.9.2011 at the latest. Finansportalen are obviously free to also not take up the option and procure the implementation in another way.

The option shall only be worked out by the winner(s) of the competition. These will receive 62,500 NOK each for working out the plan and an option as mentioned in points 1) and 2) here.

The short term campaign in autumn 2011 can cost up to 2 150 000 NOK including VAT. The option ought – as far as it is relevant – to include:

a) how the campaign is planned to be fitted into a general strategy;

b) which target groups one will try to influence;

c) how these target groups will be influenced;

d) how any campaign material shall contribute to this;

e) how any campaign material shall be designed;

f) who shall design any campaign material;

g) what any campaign material will cost;

h) which media shall be used;

i) a detailed media plan, with formats, number of placements/exposures and dates;

j) a detailed and binding budget for the procurement of media placements.

A binding price shall be given for the option. Sub supplier’s net prices shall be used in the option. All discounts/return commissions etc. from any sub suppliers shall go to Finansportalen in their entirety. The service provider shall be compensated directly by Finansportalen.

NOTE: To register your interest in this notice and obtain any additional information please visit the Doffin Web Site at http://www.doffin.no/Search/Search_Switch.aspx?ID=233250.

Varianter vil bli akseptert ✅
Estimert verdi eksklusive mva: 50 000 💰
1 720 000 💰
Beskrivelse av opsjoner:

The tender is for a marketing plan. Finansportalen will pay 50 000 NOK plus VAT for this plan. The service provider shall in connection with submitting the plan give Finansportalen an option to implement it. The implementation can cost up to 1 720 000 NOK plus VAT.

Foreløpig tidsplan for bruk av opsjoner: 24 dager
Antall mulige forlengelser: 0
Utførelsessted
Hovedsted eller utførelsessted: Oslo, Norway.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten:

(1) Company registration certificate.

(2) Value added tax certificate (National requirement).

(3) Company tax certificate (National requirement).

(4) Self-declaration in compliance with Appendix 2 (HSE) of the Norwegian procurement regulations (National requirement).

Økonomisk og finansiell stilling: (1) Presentation of the company’s annual accounts, or extracts thereof.
Teknisk og faglig kapasitet:

(1) Overview of the company's total manpower.

(2) Manpower proposed for this contract (organisation chart) with names and CV's of the key personnel who will be responsible for its execution (for service and works contracts).

(3) A statement of the company's health, environment and safety policy.

Kontraktutførelse
Hovedfinansieringsvilkår og betalingsordninger og/eller henvisning til relevante bestemmelser som regulerer dem: Fixed price - 50 000 NOK plus VAT.
Andre særlige vilkår:

Up to four winners of the competition can be chosen. The winners shall work out a plan. This plan shall include a short term campaign for autumn 2011. The winners must when working out the plan give Finansportalen an option to implement the campaign.

Personalets navn og faglige kvalifikasjoner ✅

Prosedyre
Tilbudets gyldighetsperiode: 2011-09-01 📅
Dato for åpning av tilbud: 2011-08-01 📅
Åpningssted: The Consumer Council, Oslo, Norway.
Sted: The Consumer Council, Oslo, Norway.
Tildelingskriterier
Kriterium: 1. Expected quality (100 %)
Språk
Andre språk: Norwegian.

Oppdragsgiver
Identitet
Navn på tildelende myndighet: Finansportalen.no
Kontakt
Kontaktpunkt: Jon Erland Madsen
Internettadresse: finansportalen.no 🌏
Adresse til kjøperprofilen: http://www.doffin.no//search/Search_AuthProfile.aspx?ID=AA25669 🌏
Navn: Finansportalen.no
Telefon: +47 91624261 📞
E-post: post@finansportalen.no 📧
URL for dokumenter: finansportalen.no 🌏
Kilde: OJS 2011/S 116-192076 (2011-06-16)

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