Framework agreement advertising agency services

Norsk Tipping AS

Norsk Tipping requires advertising agency services within the following five areas:
— Category 1: Lotto, Viking Lotto and Joker.
Lotto, Viking Lotto and Joker are number games that have lots of players every week and where the first prizes are worth millions NOK. The games shall have a high profile in various communications media to appeal to a large number of customers.
— Category 2: Eurojackpot.
Eurojackpot shall be launched as a new number game in Norway. This is a European co-operation where the first prize is 70 million NOK and upwards. The game shall be launched as a new brand to ensure that it appeals to the Norwegian market.
— Category 3: Extra.
Extra is a game owned by ExtraStiftelsen Helse og Rehabilitering, and which is run by Norsk Tipping. Every year, the entire profit from the game is divided between applicants from voluntary projects within health, rehabilitation and research. Extra is an exciting TV bingo game drawn every Tuesday evening on NRK 1.
— Category 4: Keno.
Keno is a daily game with fixed odds, where the players can choose for themselves how many numbers they will play. The draw is published every evening at: norsk-tipping.no, as Norsk Tippings only game drawn on the internet. The game also has a large number of internet and mobile phone players.
— Category 5: 10H.
Norsk Tipping has established a new business area in co-operation with the ten largest humanist organisations in Norway. This business are shall supply game and entertainment products that will create profit for the humanist organisations.
The procurement shall result in advertising agency agreements for each of the categories. The advertising agencies shall carry out agreed assignments within one or more of the following assignment types:
1. Advertising and market communication for the various games, including:
— develop concepts, campaigns, profile marketing and design in accordance with approved plans and budgets,
— develop channel-adapted communication solutions,
— design activities and campaigns with special suitability for outlets.
2. Communications concept for customers
— service development,
— customer programme.
NOTE: To register your interest in this notice and obtain any additional information please visit the Doffin Web Site at http://www.doffin.no/Search/Search_Switch.aspx?ID=232330.

Frist

Fristen for mottak av tilbud var 2011-07-04. Anskaffelsen ble publisert 2011-06-03.

Leverandører

Følgende leverandører er nevnt i tildelingsbeslutninger eller andre anskaffelsesdokumenter:

Hvem? Hva? Hvor?
Anskaffelseshistorikk
Dato Dokument
2011-06-03 Kunngjøring av konkurranse
2011-10-18 Kunngjøring om tildeling av kontrakt
Kunngjøring av konkurranse (2011-06-03)
Gjenstand
Anskaffelsens omfang
Tittel: aeral advertising services
Antall eller omfang:
The complete scope of advertising agency services, including agency fees and productions.68 000 000204 000 000
Metadata for kunngjøring
Originalspråk: engelsk 🗣️
Dokumenttype: Kunngjøring av konkurranse
Kontraktens art: Tjenester
Forskrift: Det europeiske økonomiske samarbeidsområdet (EØS), med deltakelse av GPA-land
Felles innkjøpsordliste (CPV)
Kode: Reklametjenester (Aeral advertising) 📦

Prosedyre
Prosedyretype: Begrenset anbudskonkurranse
Tilbudstype: Innlevering for alle delkontrakter
Tildelingskriterier
Det mest økonomisk fordelaktige tilbudet

Oppdragsgiver
Identitet
Land: Norge 🇳🇴
Type tildelende myndighet: Offentligrettslig organ
Postadresse: Jønsrudvegen 21, Postboks 4414, Bedriftssenteret
Postnummer: 2325
Poststed: Hamar
Kontakt
Internettadresse: http://www.norsk-tipping.no 🌏
E-post: handl-00110-2011@norsk-tipping.no 📧
Telefon: +47 62514000 📞
Faks: +47 62527152 📠

Referanse
Datoer
Sendt dato: 2011-06-03 📅
Innleveringsfrist: 2011-07-04 📅
Publiseringsdato: 2011-06-07 📅
Identifikatorer
Kunngjøringsnummer: 2011/S 108-178816
OJ-S-utgave: 108
Tilleggsinformasjon
(NT Ref:232368).

Gjenstand
Anskaffelsens omfang
Estimert verdi eksklusive mva: 68 000 000 💰
204 000 000 💰
Kort beskrivelse:
Norsk Tipping requires advertising agency services within the following five areas:
— Category 1: Lotto, Viking Lotto and Joker.
Lotto, Viking Lotto and Joker are number games that have lots of players every week and where the first prizes are worth millions NOK. The games shall have a high profile in various communications media to appeal to a large number of customers.
— Category 2: Eurojackpot.
Eurojackpot shall be launched as a new number game in Norway. This is a European co-operation where the first prize is 70 million NOK and upwards. The game shall be launched as a new brand to ensure that it appeals to the Norwegian market.
— Category 3: Extra.
Extra is a game owned by ExtraStiftelsen Helse og Rehabilitering, and which is run by Norsk Tipping. Every year, the entire profit from the game is divided between applicants from voluntary projects within health, rehabilitation and research. Extra is an exciting TV bingo game drawn every Tuesday evening on NRK 1.
Vis mer
— Category 4: Keno.
Keno is a daily game with fixed odds, where the players can choose for themselves how many numbers they will play. The draw is published every evening at: norsk-tipping.no, as Norsk Tippings only game drawn on the internet. The game also has a large number of internet and mobile phone players.
Vis mer
— Category 5: 10H.
Norsk Tipping has established a new business area in co-operation with the ten largest humanist organisations in Norway. This business are shall supply game and entertainment products that will create profit for the humanist organisations.
The procurement shall result in advertising agency agreements for each of the categories. The advertising agencies shall carry out agreed assignments within one or more of the following assignment types:
1. Advertising and market communication for the various games, including:
— develop concepts, campaigns, profile marketing and design in accordance with approved plans and budgets,
— develop channel-adapted communication solutions,
— design activities and campaigns with special suitability for outlets.
2. Communications concept for customers
— service development,
— customer programme.
NOTE: To register your interest in this notice and obtain any additional information please visit the Doffin Web Site at http://www.doffin.no/Search/Search_Switch.aspx?ID=232330.
Antall eller omfang:
The complete scope of advertising agency services, including agency fees and productions.
Utførelsessted
Hovedsted eller utførelsessted: Hamar, Norway.

Juridisk, økonomisk, finansiell og teknisk informasjon
Vilkår for deltakelse
Egnethet til å utøve yrkesvirksomheten:
(1) Company registration certificate.
(2) Value added tax certificate (national requirement).
(3) Company tax certificate (national requirement).
(4) Self-declaration in compliance with Appendix 2 (HSE) of the Norwegian procurement regulations (national requirement).
Økonomisk og finansiell stilling:
— profit and loss accounts and the balance with notes, as well as the annual report and the auditor's report for the last 2 years. in addition a cash flow analysis is required for companies which are obliged to provide this,
— credit evaluation/rating, no older than the date for publication of this notice,
— profit and loss accounts and the balance for the last half year if it is more than six months since the last annual accounts,
— any other information which is relevant for the company's accounting figures.
Minste nivå(er) av standarder: Tenderer must have sound finances.
Teknisk og faglig kapasitet:
— description of the company, including tenderer's overview of the company’s total manpower, capacity, organisation/management, visions, business views and the company'sethical guidelines,
— overview of the company current client portfolio,
— a description of tenderer's 3 most important relevant deliveries in the last 2 years, including value, scope and recipients,
— a short description of the company's interest in, and knowledge…
… of, the norwegian gaming market,
… of marketing of games,
— a description of the company's competence in various medias,
— a description of the company's routines and processes for co-operation with award authority and their other co-operating partners (for example media burau(s),
— documentation which shows that all production of materials can be delivered in norwegian,
— a signed declaration of confidentiality for tenderers is attached.

Prosedyre
Maksimalt antall deltakere i rammeavtalen: 5
Varighet av rammeavtalen i år: 4
Minste antall kandidater: 3
Største antall kandidater: 7
Objektive utvelgelseskriterier:
In case of surplus of qualified suppliers, the selection will be based on the best qualified service providers. This means that if there are more than the planned number of suppliers who meet the award criteria, the qualified applicants will be selected based on the suppliers who best meet the requirements in accordance with the criteria used for evaluation, i.e. the criteria stated in point 4.4 in the qualification documents. The criteria in points 4.1, 4.2 and 4.3 in the qualification documents are not used for evaluations beyond approved/not approved.
Vis mer
Dato for utsendelse av invitasjoner: 2011-07-29 📅
Språk
Andre språk: Norwegian.

Oppdragsgiver
Identitet
Navn på tildelende myndighet: Norsk Tipping AS
Kontakt
Kontaktpunkt: Sigurd Torgersrud
Adresse til kjøperprofilen: http://www.doffin.no//search/Search_AuthProfile.aspx?ID=AA0592 🌏
Kilde: OJS 2011/S 108-178816 (2011-06-03)
Kunngjøring om tildeling av kontrakt (2011-10-18)
Gjenstand
Metadata for kunngjøring
Dokumenttype: Kunngjøring om tildeling av kontrakt

Prosedyre
Tilbudstype: Ikke aktuelt

Referanse
Datoer
Sendt dato: 2011-10-18 📅
Publiseringsdato: 2011-10-20 📅
Identifikatorer
Kunngjøringsnummer: 2011/S 202-328594
Refererer til kunngjøring: 2011/S 108-178816
OJ-S-utgave: 202
Tilleggsinformasjon
(NT Ref:241758).

Prosedyre
Tildelingskriterier
Kriterium: 1. Prices and costs tendered core team (20)
2. Quality tendered core team (60)
3. Co-operation model (20)

Tildeling av kontrakt

1️⃣
Dato for kontraktinngåelse: 2011-09-26 📅
Navn: Dinamo AS
Postadresse: Fridtjof Nansensvei 16D
Poststed: Lysaker
Postnummer: 0327
Land: Norge 🇳🇴

2️⃣
Navn: Orangeriet AS
Postadresse: Sandviksbodene 1b
Poststed: Bergen
Postnummer: 5035

3️⃣
Navn: Screenplay Digital Kommunikasjon AS
Postadresse: Postboks 5303 Majorstuen
Poststed: Oslo
Postnummer: 0304

4️⃣

5️⃣
Navn: Try Reklamebyrå AS
Postadresse: Øvre Slottsgate 8
Postnummer: 0157
Informasjon om tilbud
Antall mottatte tilbud: 6
5
4
Kilde: OJS 2011/S 202-328594 (2011-10-18)
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Leverandører:
Dinamo AS Orangeriet AS Screenplay Digital Kommunikasjon AS Try Reklamebyrå AS
Produkter/tjenester:
Forretningstjenester: lov, reklame,... Markeds- og økonomisk analyse; offentlig... Reklame og markedsføringstjenester Reklamevirksomhet Reklametjenester (Aeral advertising)